Maurten Secures $22M for Next-Gen Energy Gels

July 23, 2024

Maurten, a Sweden-based sports nutrition company that’s created an advanced carbohydrate fuel ecosystem, is having a stellar month, just in time for the Olympics.

Following a €20 million ($21.7 million) investment led by IRIS Ventures, the brand is now entering its next growth phase, with plans to expand beyond sports and into the medical arena. It has also been named the official sponsor of the Bermuda Olympic Association for the Paris 2024 Summer Olympics.

The sports nutrition company has made a name for itself with its patented hydrogel technology, which allows athletes to consume more carbohydrates per hour and sustain elite performance without stressing the stomach. Athletech News