MarathonFoto Celebrates 2024 Highlights, Announces Bruce Franke’s Retirement

February 25, 2025

The race event photography company shares notable numbers from 2024 and personnel news

WASHINGTON, Iowa (February 25, 2025) – MarathonFoto, the premier name in race event photography, is celebrating significant strides in 2024 and the retirement of a key team member in 2025. In March, Senior Advisor and former President Bruce Franke will retire after nearly four decades of leadership with MarathonFoto. Franke’s departure comes on the heels of a banner year for the brand. Key data has been released on its 2024 performance, and highlights include:

• Partnering with over 200 events
• Serving over 1.3 million athletes
• Capturing more than 33.1 million photos
• Recording 726,291 finish line videos – equating to over 300 hours of video content collected

Some of the most recognizable events that MarathonFoto captured included the B.A.A. Boston Marathon presented by Bank of America, the TCS New York City Marathon, the Bank of America Chicago Marathon and the Stockholm Marathon.

As a part of MarathonFoto’s client work, a portion of their proceeds is consistently reinvested into the industry. In 2024, MarathonFoto gave back $3.7 million to its partner events, supporting sport growth and allowing for greater giving to events’ charitable partners.

“It’s bittersweet – we’re celebrating another 365 days of documenting one-of-a-kind memories for participants worldwide and saying farewell to a leader who has been instrumental in our success,” said Brad Kroll, president of MarathonFoto. “As we say congratulations to our team on their achievements in 2024, we also hope they will keep Bruce and his remarkable lessons at the forefront of their work every day. Thank you, Bruce – you will always be a part of MarathonFoto!”

For more information about MarathonFoto, visit www.marathonfoto.com and follow the event on Facebook and Instagram.

ABOUT MARATHONFOTO

MarathonFoto, for more than 45 years, has had a mission that goes beyond capturing mere images. Dedicated to inspiring and celebrating athletes, MarathonFoto transforms moments into memories. As pioneers in their field, their lens doesn’t just freeze the action; it encapsulates the spirit, determination, and triumph of every participant. Through their artistry, MarathonFoto ensures that each athlete’s journey is not just documented but celebrated, creating a visual testament to the passion and perseverance that define the world of sports and mass participation events. MarathonFoto is a division of Infront Sports & Media AG. Website: https://www.marathonfoto.com