Manchester City Women Announces Global Partnership With Hytro

March 25, 2025

Manchester City Women has today announced a global partnership with Hytro, the world-leader in Blood Flow Restriction (BFR) wearables. Hytro become the Club’s Official Blood Flow Restriction Partner and the team will utilise Hytro products as a key tool for athlete recovery.

March 25, 2025 /ENDURANCE SPORTSWIRE/ – Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro.

The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery.

Hytro is the latest in a growing portfolio of brands to partner with Manchester City Women, whilst Hytro’s track record of working with the best teams across global sports will see them add City to their roster.

At the heart of this collaboration is a shared commitment to innovation and athlete empowerment and this long-term collaboration marks a major step in integrating cutting-edge performance and recovery techniques into women’s football. Hytro and City will conduct joint research initiatives, exploring the impact of BFR on recovery and performance in elite women’s football.

Charlotte O’Neill, Managing Director of Manchester City Women, said: “As an ambitious team consistently challenging across multiple competitions for major titles, it’s great to be able to partner with a brand that’s equally committed to athletic performance and delivering results.

“The women’s game continues to grow and the demand on our players is forever evolving. In addition to ensuring our squad can compete week in, week out with some of the best teams in the world, we’re also always looking for ways to innovate and adapt to remain at the forefront of the women’s game.

“We’re looking forward to working with Hytro to continue evolving and improving our recovery strategies.”

Dr. Warren Bradley, Founder and Head of Elite Performance at Hytro: “I’m really excited about our partnership with Manchester City Women’s Football Club, one of the most formidable teams in the sport! As the founder of Hytro, I couldn’t be prouder and more excited to see our BFR products being used by some of the best female athletes in the world, in such an iconic organisation. It’s a huge milestone for us as a business to be supporting a team of this calibre, and it speaks to the trust from coaches like Dan and Charlie in Hytro’s products and our ability to help enhance performance.

“I’m confident we can play a key role in helping the team recover faster, train harder, and perform at their best, and I’ll continue to enjoy being in close contact with the performance team to support their needs.”

Hytro’s patented wearables bring the transformative benefits of Blood Flow Restriction (BFR) training to athletes, enabling them to prepare, train, and recover at the highest standards. Extensively tested by experts, these products are trusted by over 200 elite teams across the Premier League, NFL, NBA, NHL, cycling and individual athletes in F1, boxing, athletics, and tennis. Their innovative technology has even captured the attention of NASA and SpaceX, having become part of their research aimed at supporting astronauts in maintaining muscle mass and bone density in space.

-ENDS-

About Manchester City Women’s Football Club: 

Founded in 1988 by City in the Community at Manchester City Ladies, a formal partnership with Manchester City was agreed in August 2012. The team were granted entry to the FA Women’s Super League in 2013 before being relaunched as Manchester City Women the following January, offering full-time professional contracts to players for the first time.

Since that professionalisation, there have been eight trophy success for City including four Continental Tyres League Cups (2014, 2016, 2018-19, 2021-22), three Women’s FA Cups (2016-17, 2018-19 and 2019-20) and one Barclays Women’s Super League title (2016). Also boasting seven successive years of qualification for the UEFA Women’s Champions League between 2015 and 2022, the team play their home games at the 7,000 capacity Joie Stadium at City Football Academy, the training facility which they share alongside the men’s and academy teams.

For more information, please visit www.mancity.com.

About Hytro

Hytro’s patented wearables package the remarkable benefits of BFR to specifically improve performance.

Extensively tested by experts, Hytro is ideal for active or passive work, allowing athletes and coaches to Prepare, Train and Recover to the highest standards . Built on extensive scientific research, Hytro’s wearable BFR is made from high-quality fabrics chosen for comfort, performance and longevity. It features a unique in-built strap, carefully designed and positioned to deploy within seconds and ensure a safe and effective workout, making BFR adaptations more accessible than ever before.

Hytro Contact:

Matt.williams@keepcomms.com | 07818364184