Lululemon ends partnership with ultrarunner Camille Herron

September 26, 2024

Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or downplay their accomplishments.

Lululemon released a statement to Canadian Running on Thursday: “We are committed to upholding equitable competition in sport for all and intentionally partner with ambassadors who embody these same values. After careful consideration and conversation, we have decided to end our ambassador partnership with Camille. We want to acknowledge Camille’s achievements during our partnership and wish her well in her future endeavours.” Canadian Running