LimeLight Sports buys mass participation company Virgin Sport

September 8, 2020

Sports marketing group LimeLight Sports has announced its acquisition of Virgin Sport, the five-year-old mass participation events business. The deal means that three of the UK’s top participation events – the Asics London 10k, Oxford Half Marathon and Hackney Half Marathon – will now be run by LimeLight Sports Club, whose event portfolio includes the Blenheim Triathlon, London Triathlon, London Duathlon and Etape Caledonia. Read more on SportsPro.