LeBron James Partners with Canyon Bicycles

July 15, 2024

LeBron James has been vocal about his love for cycling over the years as a way to stay mentally and physically fit. In mid-2022, the power forward for the Lakers invested in Canyon Bicycles, and today they are launching the “Find Your Freedom” initiative with a stacked roster of Canyon Athletes.

The message behind “Find Your Freedom” is a beautiful one and is focused on elevating the magic that bikes can provide for everyone. Bikes are an incredible facilitator for performance, freedom, and personal improvement, no matter what your background is. Seeing LeBron and Canyon launch this initiative is a big play for the brand and the perception of cycling in the mainstream. Although it is no secret that NBA athletes often look to cycling as an auxiliary form of activity, with Reggie Miller, Dwayne Wade, and Leandrinho Barbosa all showing love for two wheels, this initiative is sure to put an incredible spotlight on the sport. Bike Mag