Lake Sonoma 100 Miler: Suffering, Snacks and Supporting Our Firefighters

January 23, 2025

Lake Sonoma, CA (January 23, 2025) /ENDURANCE SPORTSWIRE/ – Calling all trail enthusiasts, snack lovers, and big-hearted runners! The Lake Sonoma 100 Miler, aka “Sufferfest,” and its wild sibling relays — the “Shit Show”— are launching this February, and we’re running for a cause that truly matters.

With a huge boost from HOKA and others, we’re giving 100 firefighters the chance to run for free while raising funds for the Children of the Vineyard Workers Scholarship Fund (#firefightersrunfree). Our incredible sponsors, including GU Energy, Squirrel’s Nut Butter, Earthy, Scratch Labs, Goodlife Nutrition, UltraSignup, Wilson Wine, rnnr, and Sidas are stepping in to keep runners looking good, fueled, chafe-free and ready to crush the miles.

Supporting firefighters is at the heart of this event. These heroes protect our trails and communities every day, and we’re honored to celebrate them by giving them the chance to hit the trails themselves. Unfortunately, 20 of the firefighters planning to run will now be unable to join us as they’re battling the fires in LA. Their sacrifice reminds us of their constant dedication—and it means we now have spots available for additional firefighters to step up and join this incredible event. If you know a firefighter who deserves to be part of this, send them our way!

So lace up, fuel up, and let’s make this Sufferfest count. Whether you’re running, volunteering, or cheering from the sidelines, every mile makes a difference. Let’s show these firefighters the support they deserve!

Best regards,

Skip Brand
Lake Sonoma Race Series Director