L.A. cycling studios are reopening. Can they pry people away from their Peloton bikes?

March 18, 2021

According to a recent survey by Wedbush, 20% of pre-pandemic gymgoers have purchased at-home gym equipment — a brand-new chunk of the market that could pose a huge threat to bricks-and-mortar operations. In addition, 12% of pre-pandemic gymgoers said they were somewhat likely to cancel or not renew their gym memberships, while 24% were undecided. LA Times