KT Tape® Leverages FitRankings Technology to Power the 2021 KT Tape Charity Series

March 3, 2021

Endurance Challenge participants join U.S. Olympians, Paralympians, and KT Tape® Pro Athletes to benefit charities

Austin, TX – March 3, 2021 –FitRankings, the fitness industry’s most technologically advanced connected fitness platform, is excited to team up with KT Tape®, leaders in elastic therapeutic sports tape, for the KT Tape® 2021 Charity Series. Participants from across the globe are invited to kick-off the Charity Series by competing in the KT Tape Endurance Challenge, a month-long fitness competition for charity.

Throughout March, individuals are encouraged to join the KT Tape® community, registering to compete with one of five different teams represented by world-class KT Tape® athletes Brandon Lyons, Molly Huddle, Meb Keflezighi, Matt McElroy, and Oksana Masters. Participants will track their workouts as they push towards their individual fitness goals, accruing minutes for their team while competing to raise money for the teams’ charity designations.

Through the FitRankings platform, individuals can register online, and link their favorite activity-tracking device to the challenge. Using any wearable fitness device, tracker, or app to log their workout minutes, KT Tape® Endurance Challenge participants can track their progress through the interactive FitRankings dashboard while engaging with the likes of Lyons, Huddle, Keflezighi, McElroy, and Masters. Whether braving the elements and logging miles outside or getting after a home workout, all participants’ minutes contribute to their respective teams while supporting causes like the USA Triathlon Foundation, National Black Marathoners Association, Kindness Wins, Challenged Athlete Foundation(CAF), and USATF Emerging Female Coaching Grant.

“The KT Tape® Endurance Challenge gives our community the unique ability to engage with the Olympians that inspire all of us while supporting great causes. KT Tape® is leveraging FitRankings’ technology to provide opportunities throughout the year for individuals to create deeper connections with the KT Tape® Community,” says Gregory Venner, CEO of KT Tape®.

Through FitRankings’ turnkey technology, tools, and support, individuals can connect their fitness data to engage with the KT Tape® community while aiding worthwhile programs throughout the 2021 Charity Series. Additionally, using the FitRankings platform capabilities, participants can opt-in to receive specialized prize packs, exclusive swag, and KT Tape® collectible pins throughout the Charity Series.

“We’re excited to kick-off the KT Tape® 2021 Charity Series with the Endurance Challenge this month,” says Patrick Hitchins, CEO and Founder of FitRankings. “This is a perfect example of how virtual fitness experiences can bring people together from across a wide spectrum of athletic endeavors and help them connect their individual fitness experiences to something bigger. Whether folks join Team Brandon, Team Molly, Team Meb, Team Matt, or Team Oksana, they can feel great about pouring their heart into their training while raising money for a good cause and engaging with the broader KT Tape® community.”

To join the KT Tape® Endurance Challenge, click here. To learn more about FitRankings, its turnkey universal health platform, and the enhanced toolkit, visit fitrankings.com or contact cory@darbycommunications.com.

About FitRankings

Based in Austin, Texas, FitRankings is the fitness industry’s first to market universal health platform, connecting the world of fitness by unifying the fragmented wearable landscape–any wearable, any app, any activity–under one platform. FitRankings gives organizations the ability to leverage the world of connected health devices by providing turnkey technology, tools, and support to create meaningful digital fitness experiences and build scalable communities. FitRankings’ solutions give individuals the ability to connect their fitness data to causes, brands, and experiences they care about, inspiring activity and connecting it to action. Learn more about FitRankings at fitrankings.com.

About KT Tape:

Based in American Fork, Utah and founded in 2008, KT Tape® has revolutionized the sports medicine industry with the introduction of the most advanced and recognized kinesiology tape and recovery products. KT Tape is recognized as a leader in sports-related pain and injury treatment. The mission of the company is to develop breakthrough solutions to help enable athletes to compete at their best.

For more information, visit www.kttape.com.