KOO Eyewear Joins Forces with BMC Pro Triathlon Team as Official Eyewear Partner for 2025 Season

February 26, 2025

World-class triathletes to compete in KOO’s high-performance eyewear for ultimate vision, speed, and protection

UK. (26th February, 2025) /ENDURANCE SPORTSWIRE/ –  KOO Eyewear and KASK Helmets has been selected as the official eyewear partner of the BMC Pro Triathlon Team for the next two seasons, equipping the 2025 roster of seven elite athletes with cutting-edge optics designed for peak performance in training and competition.

Since its launch in 2014, the BMC Pro Triathlon Team has become one of the most dominant forces in international triathlon, securing 150 race wins and over 300 podium finishes. As the team gears up for another year of world-class competition, KOO will provide a carefully curated range of eyewear that delivers unrivaled clarity, comfort, and aerodynamic advantage.

With the new season approaching, the Italian brand will provide a selection of helmets and eyewear suited for every situation and need during training and races. “With the addition of KOO and KASK, we are thrilled to take the BMC Pro Triathlon Team from strength to strength. We constantly strive for innovation, to find technical and material advantages and to provide our athletes with the most competitive set up.” said Bob De Wolf, BMC Pro Triathlon Team CEO.

“The partnership with KOO and KASK allows us to offer a real aerodynamic advantage, ensuring minimal drag and maximum speed for our athletes. KOO and KASK bring the know-how and experience necessary to provide our athletes with best-in-class helmets and eyewear, to optimise overall performance whilst keeping them safe”.

The 2025 BMC Pro Triathlon Team features a powerhouse lineup of talent, including Lucy Byram, currently ranked sixth in the T100 World Championship Series, and Laura Madsen, a double Ironman 70.3 winner in 2024. Among the men, reigning world champion Antonio Benito Lopez and 2023 world champion Clément Mignon lead the charge, along with long-distance standout Thor Bendix Madsen and Olympians Sam Dickinson and Miguel Hidalgo.

KOO Eyewear’s partnership reflects its dedication to delivering elite sports optics that meet the demands of professional athletes. “Triathlon is one of the toughest endurance sports, pushing both the body and equipment to the limit,” said Valentina Albani Rocchetti, KOO and KASK Events and Sponsorship Manager. “The partnership with BMC Pro Triathlon Team represents an important step in our commitment to innovation, offering athletes products designed to ensure safety, comfort, and above all, maximum performance. Every detail of equipment matters in this sport, and we are proud to support these exceptional athletes with eyewear designed for clarity, durability, and peak performance. We are ready to take on this new challenge together, once again pushing the limits of performance.”

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About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing, and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blends technological excellence, superior materials, and an iconic design. All KOO Eyewear sunglasses are manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection. KOO Eyewear has long been trusted by advanced athletes, including professional team Red Bull – BORA – hansgrohe since the start of their partnership in early 2024.

For more information about KOO Eyewear, visit the website kooworld.cc.