KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025

January 22, 2025

UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ –  Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull – BORA – hansgrohe.

KOO Eyewear and Red Bull – BORA – hansgrohe kick started their 2025 race calendar with the opening classic of the Tour Down Under in Australia on January 18th. As the first team ride of the year, both the brand and the WorldTour team are optimistic about the races ahead thanks to numerous strong victories achieved during 2024 at events including the Vuelta, Critérium du Dauphiné, and more.

“The word that best describes the relationship between KOO and Red Bull – BORA – hansgrohe throughout its history is ‘dialogue,’” shared KOO’s Marketing Director, Simona Tironi. “An open, two-way channel between opinions and ideas with professional athletes who are constantly testing eyewear in KOO’s product lineup provides our brand with invaluable feedback that we’re able to relay to our active consumer base.”

The partnership between Red Bull – BORA – hansgrohe and KOO not only introduces a wealth of knowledge through rigorous athlete testing but is aligned in regards to shared principles. KOO’s core brand values of protection, comfort, design, and performance, go hand in hand with the ambition of Red Bull – BORA – hansgrohe to become the most attractive brand in professional cycling.

The collection of partner sunglasses from KOO worn by the Red Bull – BORA – hansgrohe teams include ALIBI which is best suited for climbers due to their light weight, the DEMOS which feature longer temples and are therefore more stable for sprinters, and HYPE, KOO Eyewear’s newest road cycling model that features maximum ventilation.

HYPE joined KOO’s fleet of cycling sunglasses late last year when they were unveiled at the Rouleur Live show in London. Inclusive of several, intentional venting ports above the nosepiece and on each temple of these innovative sunglasses, KOO unveiled a signature Red Bull – BORA – hansgrohe model of HYPE at the Tour Down Under in Australia.

The KOO x Red Bull – BORA – hansgrohe signature collection is available for purchase via https://kooworld.cc/.

For more information please visit https://kooworld.cc/.

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About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing, and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blends technological excellence, superior materials, and an iconic design. All KOO Eyewear sunglasses are manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection. KOO Eyewear has long been trusted by advanced athletes, including professional team Red Bull – BORA – hansgrohe since the start of their partnership in early 2024.

About Red Bull – BORA – hansgrohe

Red Bull – BORA – hansgrohe is the only German team in the UCI WorldTour – the world’s top cycling league. Having started as an outsider, the team has since established itself as one of the world’s best. It has won nearly 300 races, including overall victories at the Giro d’Italia and Vuelta a España, stage wins in all the Grand Tours, and victories in major classics. With Red Bull as majority shareholder, CEO Ralph Denk’s goal is to become the most attractive brand and top team in professional cycling. In addition to the elite team, the structure includes one of the best junior teams in the world and Red Bull – BORA – hansgrohe Rookies – an under-23 team. This structure underlines the team’s vision to develop iconic riders from their own ranks.