Kinomap Acquires Fit Immersion to Strengthen its Immersive Indoor Cycling Experiences

October 10, 2024

Paris, France /ENDURANCE SPORTSWIRE/- Kinomap, global leader in interactive fitness applications, today announces the strategic acquisition of Fit Immersion, an innovative company specializing in virtual reality cycling experiences. This acquisition marks an important milestone for Kinomap, which is expanding its immersive content portfolio to offer its users an even richer and more diversified training experience.

Virtual reality for an enhanced user experience

Kinomap, known for its geolocalized videos enabling users to work out anywhere in the world from the comfort of their own home, has strengthened its position in the connected fitness market with this acquisition. Fit Immersion, with its expertise in virtual reality, adds a new dimension to Kinomap’s offering, enabling users to literally plunge into the heart of immersive landscapes and environments during their workouts.

Statement from Kinomap CEO

“We are delighted to welcome Fit Immersion to the Kinomap family. This acquisition is part of our ongoing drive to innovate and offer our users unrivaled training experiences. Thanks to Fit Immersion’s expertise in virtual reality, we are convinced that we will revolutionize the way our users train, making each session even more motivating and engaging,” said Philippe Moity, CEO of Kinomap.

“We plan to gradually integrate 360° videos, enabling even more complete and realistic immersion. What’s more, this acquisition opens up exciting prospects in the events sector. Our animations with Kinomap during Paris 2024, notably at Club France and in the fan zones, attracted large audiences, and we plan to further develop these animations with virtual reality, including in stores, to offer our users unprecedented experiences,” he added.

A promising future for connected fitness

This acquisition will enable Kinomap to offer new immersive functionalities, initially adapted to apartment bikes or home trainers. The two companies are joining forces to create more interactive fitness experiences, while continuing to offer a wide variety of geolocated routes.

With the integration of Fit Immersion’s technologies, Kinomap aims to position itself as the undisputed leader in the immersive fitness market, offering users an unrivaled variety of content and experiences.

Statement from the founder of Fit Immersion

“I’m delighted to join the Kinomap workforce to offer my expertise and continue to improve Fit Immersion. This collaboration allows us to push the boundaries of fitness immersion, and I can’t wait to see the new experiences we can offer users,” said Dimitri Prikhodko, founder and CEO of Fit Immersion.

About Kinomap

Kinomap is an interactive fitness platform that allows users to train on real-life video routes, synchronized with their fitness equipment. With thousands of videos covering routes from all over the world, Kinomap turns workouts into an immersive, interactive adventure.

More information: http://kinomap.com

About Fit Immersion

Fit Immersion is a pioneering company in the field of virtual reality fitness. Specializing in the creation of immersive training experiences, Fit Immersion currently offers some forty 360° filmed courses that plunge users into the heart of stimulating landscapes and tourist environments, making them believe they are actually there.

More information: http://fitimmersion.com

Press contact:

Berthelot Charlotte – Charlotte Berthelot
Marketing and Communication Manager