Kane Footwear Launches Collab Shoe with Matt Choi

December 8, 2023

Choi, running influencer and personal trainer, releases collaborative design inspired by his running journey

Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ – Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless” on the sole of the shoe.

Choi has recovered from multiple marathons with the Revive recovery slip-on, and this new collaborative shoe captures his approach to athletic performance: the tagline Limitless is meant to remind athletes that they must unlearn limitations to live to their full potential.

“Society wants to put us in boxes and categories and at times we start to believe it,” Choi said. “It’s our job to unlearn our limitations so we can start living to our full potential – the only limits we have are the ones we believe in. This shoe is special to me because along this journey of running I have found a new version of myself by seeking discomfort. We all are capable of doing so much more than we think. I believe it’s our purpose to extract everything out of us before the time is up.”

Choi is a sub 3-hour marathoner and has completed grueling endurance challenges like the Grindstone 100 mile ultramarathon. He has built a community of nearly 500 thousand runners and athletes across multiple social media platforms that follow his mission to push his limits.

“Matt’s approach to fitness and wellbeing made him a perfect fit as an athlete for Kane Footwear,” John Gagliardi, CEO and Founder of Kane Footwear, said. “At Kane, we know that recovery is a key element to helping athletes achieve their full potential. As a regular endurance runner, Choi is deeply aware of the mental and physical fortitude it takes to push your limits. We’re thrilled to have him join the team and serve as an advocate for the benefits of prioritizing recovery.”

You can learn more about Choi’s partnership with Kane on his athlete page: https://kanefootwear.com/pages/matt-choi

About Kane Footwear

Headquartered in Westport, CT, Kane is a footwear brand dedicated to the recovery of body and planet. Implementing expert driven design, biobased manufacturing, and modern aesthetics, Kane is creating active recovery footwear for mindful movers. Their flagship Revive slip-on, designed in collaboration with Board Certified foot and ankle surgeon Dr. Dan Geller, is built with eco-based materials and an active recovery design that promotes healing. John Gagliardi, Kane’s founder and CEO, spent over two years to research materials, design and develop the Revive. You can learn more at www.kanefootwear.com.

Media Contact: Kevin McAvey

Purple Orange PR

914.490.1075

kevin@purpleorangepr.com