K-Swiss Parent Company Xtep International Unveils a Brand Strategy Focused on Running

September 25, 2023

Xtep International Holdings Limited gave a glimpse into the company’s future at an event in Beijing last month.

The Chinese-based parent company of K-Swiss launched its milestone brand strategy dubbed the “World-class Running Shoes of China Xtep.” According to the company, this strategy marks a new chapter of innovation for Xtep as it launches the latest additions to its 160X running shoe series – the feature-packed 160X 5.0 Pro and 160X 5.0 models. FN