Jogology adds new Northeast sales representative

January 22, 2025

WAKE FOREST, N.C. (January 22, 2025) /ENDURANCE SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast.

Crosby joins Jogology with an impressive running pedigree and more than a decade of experience working with brands and retailers in the Run Specialty market. Beginning in 2015, Crosby worked as a tech rep for Nathan and also he helped open Confluence Running in Binghamton, NY. He currently works as an independent rep for brands including: NNormal, Naak, and Instinct Trail. For Jogology, Crosby covers the states of Massachusetts, Maine, Rhode Island, Connecticut, Vermont, New Hampshire, and New York.

“We’ve spent a great deal of time getting to know Cole and are so impressed with how directly he reflects the core values that we hold at Jogology,” explained Tanya Pictor, co-founder of Jogology. “Cole is passionate about the run industry and he goes above and beyond to engage with the running community on personal and professional levels.”

Jogology continues to be dedicated to prioritizing the interests and growth of its valued retail partners. This unwavering commitment underscores the company’s ethos, where fostering strong and enduring partnerships is at the core of its business strategy. Crosby’s hire enables Jogology to continue to support its network of retail store ambassadors who make a daily difference in their local communities working in areas of need.

“I couldn’t be more excited to join Bert, Tanya, and Luke and help grow the Jogology brand in the northeast,” said Cole Crosby. “I have tried every running sock on the market, but there is nothing that compares to Jogology socks. Not only are Jogology socks incredibly durable and well made, but also they have a second-skin fit that really elevates the performance.”

Jogology recently expanded its product collection with new Quarter length socks as well as new colorways to its existing low, medium and high cushion ankle socks. The entire collection is available now in specialty retailers across the U.S. To find a store and to learn more about Jogology, please visit https://jogology.com/.

About Jogology®

Started in 2023, Jogology® is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology® becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit: jogology.com.