Is Google Fitbit in trouble? Website shutdown revitalizes concern about the brand’s future

September 25, 2024

9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site’s functions will move to the Google Store on Oct. 1.

Google bought Fitbit for $2.1 billion in 2019 and hasn’t manufactured any new Fitbit watches since 2022. If you go to the Fitbit product page in the Google store, the Pixel Watch 3 (which is made to work with the Fitbit Premium subscription service) takes precedence over actual Fitbit models. Mashable