Ironman Virtual Racing success creates value for sponsors

May 5, 2020

When the IRONMAN Group launched its Virtual Racing series at the beginning of April, the company sought to foster competition and community for the hundreds of thousands of IRONMAN athletes around the globe. In the weeks after the launch, the platform has proven to be not only a place for participants to stay connected to the IRONMAN brand but also an appealing avenue for partners to connect with core audiences. Read how advertisers are gaining mind share with these athletes on Front Office Sports.