IRONMAN Events In Panama City Beach, Florida Extended For An Additional Five Years

November 3, 2023

– IRONMAN and Panama City Beach Convention & Visitors Bureau agree to five-year host venue & title partnership agreement to keep the Visit Panama City Beach IRONMAN Florida triathlon, part of the VinFast IRONMAN North America Series, and Visit Panama City Beach IRONMAN 70.3 Gulf Coast triathlon in Panama City Beach through 2029

– General registration for the 2024 Visit Panama City Beach IRONMAN Florida, part of the VinFast IRONMAN North America Series, triathlon will open Nov. 13, 2023, at www.ironman.com/im-florida-register

– General registration for the 2024 Visit Panama City Beach IRONMAN 70.3 Gulf Coast triathlon is now open at www.ironman.com/im703-gulf-coast-register

PANAMA CITY BEACH, Fla. / TAMPA, Fla. (Nov. 3, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN and the Panama City Beach Convention & Visitors Bureau have agreed to a five-year partnership renewal to keep the Visit Panama City Beach IRONMAN^® Florida triathlon, part of the VinFast IRONMAN North America Series, and the Visit Panama City Beach IRONMAN^® 70.3^® Gulf Coast triathlon in Panama City Beach, Florida through 2029. Additionally, the title partnership agreement, which has been instrumental in the success of these events, has also been extended through the same period.

The 25th edition of the Visit Panama City Beach IRONMAN Florida triathlon is scheduled for Saturday, Nov. 4, 2023. General registration for next year’s edition, taking place on Nov. 2, 2024, is scheduled to open on Nov. 13, 2023* at www.ironman.com/im-florida-register. The next edition of the Visit Panama City Beach IRONMAN 70.3 Gulf Coast triathlon is scheduled for Saturday, May 11, 2024, with general registration now open at www.ironman.com/im703-gulf-coast-register.

“Panama City Beach has been an incredible partner, and we are thrilled to continue this journey putting on two remarkable events annually and solidifying this community as one of the premier destinations for triathletes from around the world,” said Scott Langen, Regional Director for The IRONMAN Group. “The local support, dedicated volunteers, and enthusiastic team at the Panama City Beach Convention & Visitors Bureau have ensured the enduring success of these events. We look forward to providing athletes with exceptional race experiences for years to come here in the beautiful Florida Panhandle.”

“We treasure our 25-year relationship with IRONMAN and look forward to continuing as the title sponsor for both the IRONMAN Florida and IRONMAN 70.3 Gulf Coast triathlons for the next five years,” said Chris O’Brien, Director of Sports Marketing & Special Events for Visit Panama City Beach. “We are excited about the continued opportunities these events bring to showcase our world-class beaches, family-friendly amenities, and warm hospitality to athletes and spectators from across the globe.”

Panama City Beach, located along Florida’s Emerald Coast, offers an array of amenities from pristine beaches, family-friendly amusements, shopping, and dining. The Visit Panama City Beach IRONMAN Florida triathlon begins with a 2.4-mile Gulf swim around the Russel-Fields Pier, followed by a 112-mile ride through the beautiful Florida pines forest, and caps off with a 26.2-mile run along the spectator-filled shoreline on Front Beach Road towards the finish line at Pier Park. The Visit Panama City Beach IRONMAN 70.3 Gulf Coast triathlon follows a similar route that includes a 1.2-mile swim, 56-mile bike, and a 13.1-mile run that begins and ends at Edgewater Beach & Golf Resort in beautiful Panama City Beach.

The 2023 edition of the Visit Panama City Beach IRONMAN Florida triathlon will see a stellar field of professional athletes descend on Florida’s Panhandle to compete for a combined professional prize purse of $100,000. Many of the world’s best, including Magnus Ditlev (DNK), Rudy Von Berg (USA), Denis Chevrot (FRA), Skye Moench (USA), Jen Annett (CAN) and Giorgia Priarone (ITA) will toe the start line in Panama City Beach looking for a late season title to add to their resume. For details on the professional athletes competing in the Visit Panama City Beach IRONMAN Florida triathlon, visit: www.ironman.com/pro-athletes.

For more information on the 2023 and 2024 Visit Panama City Beach IRONMAN Florida triathlons, part of the VinFast IRONMAN North America Series, visit www.ironman.com/im-florida. For more information on the 2024 Visit Panama City Beach IRONMAN 70.3 Gulf Coast triathlon, visit www.ironman.com/im703-gulf-coast. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

*Subject to change

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About Visit Panama City Beach

Visit Panama City Beach is the official destination marketing organization for Panama City Beach, Florida. The award-winning organization has earned industry accreditation (DMAP) from Destinations International, the world’s leading authority in destination marketing, and exists to drive economic opportunity, job creation, community sustainability and quality of life for its residents through marketing, promotion and stewardship of the destination’s REAL.FUN.BEACH. brand and attributes, tourism development, special event production, and managing beach re-nourishment and maintenance programs. For more information, visit www.visitpanamacitybeach.com.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra™ by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.