IRONMAN Announces New Ironman Pro Series Offering Incremental $1.7 Million In Year-End Bonus Pool

October 12, 2023

- New Pro Series to consist of six IRONMAN and nine IRONMAN 70.3 triathlons around the world as well as Vinfast IRONMAN World Championship Women’s and Men’s races and Vinfast IRONMAN 70.3 World Championship - Designed to showcase and reward the exceptional racing talent of the world’s top professional triathletes and provide broader year-round interest and intrigue through deeper pro fields, storylines, and broadcast coverage - Incremental $1.7 million dollars paid at years end on top of individual event payout creating total pro prize and bonus purse of nearly $6 million in 2024 season

TAMPA, Fla. /ENDURANCE SPORTSWIRE/ – IRONMAN announced today the creation of the IRONMAN^® Pro Series, a performance-based world series that will see professional triathletes vie for the title of IRONMAN Pro Series champion and their share of $1.7 million in year-end bonus pool payouts after 12 months of racing action. The IRONMAN Pro Series will be contested over 18 designated events in the 2024 pro circuit, including a combination of six full-distance IRONMAN and nine IRONMAN^® 70.3^® triathlons from around the globe as well as the VinFast IRONMAN World Championship Women’s and Men’s races and VinFast IRONMAN 70.3 World Championship triathlons. The 2024 series will kick off at the 2024 Athletic Brewing IRONMAN 70.3 Oceanside triathlon on April 6 and will run through the 2024 VinFast IRONMAN 70.3 World Championship in Taupō, New Zealand on December 14 and 15, 2024.

Designed to showcase and reward the exceptional talent of the world’s top professional triathletes the series will also provide broader year-round interest and intrigue through deeper pro fields, storylines, and live broadcasting. The new IRONMAN Pro Series bonus pool runs in parallel to and on top of the already established individual event prize purses at IRONMAN and IRONMAN 70.3 pro events bringing the total 2024 professional prize money and bonus pool on offer to nearly $6 million. Prize money for individual pro races on the circuit will remain consistent with past years, with a few adjustments, including an increase of the IRONMAN 70.3 World Championship prize purse to $500K.

All professional athletes, of which there are approximately 1,000, are eligible and will start on a level playing field to begin the season. At each of the 18 designated IRONMAN Pro Series events, professional athletes will earn points based on their finish times to count towards a final Series ranking. A first placed finish earns maximum points – 5,000 points for IRONMAN and 2,500 points for IRONMAN 70.3, while winning the IRONMAN World Championship will earn 6,000 points and the IRONMAN 70.3 World Championship will earn 3,000 points. Points are then cascaded based on the time deficit to first place. Fast racing will pay off with one point per second deducted based on deficit to the winning time, with no points floor.

While professional athletes can choose any combination of designated races in the series, only the top five race performances of the year will count towards an athlete’s final ranking, of which a maximum of three IRONMAN event results can be counted. The Top 10 ranked athletes in each gender at the end of the IRONMAN Pro Series will share $1.3 million in bonus pool, with the top placed male and female taking home $200,000 each. A further $400,000 in financial assistance will be paid out equally to athletes ranked 11th – 50th in each gender.

The professional athlete’s qualification policy for IRONMAN and IRONMAN 70.3 World Championship remains the same rolling into 2024, and validation rules for IRONMAN and IRONMAN 70.3 champions and podium finishers, will be reinstated for 2024 after being suspended during COVID years and the changing World Championship schedule.

“We wanted to find a way of recognizing the exceptional talent of our top professional triathletes while also giving up-and-coming professionals an opportunity to thrive and make their mark”, said Andrew Messick, President and CEO for The IRONMAN Group. “The events have been carefully selected to ensure that they are accessible for our professional athletes, but also offer diverse courses so athletes can select races that are best suited to their strengths. We look forward to the inaugural race of the Pro Series at Athletic Brewing IRONMAN 70.3 Oceanside, that will undoubtedly set the tone for an incredible year of racing.”

To learn more about the IRONMAN and IRONMAN 70.3 brands and series of events, please visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.