IRONMAN and Visit Sacramento Extend Host Venue Agreement to Keep IRONMAN California Triathlon in Sacramento for an Additional Five Years

July 13, 2023

- General registration for the 2023 Kaiser Permanente IRONMAN California triathlon, part of the VinFast IRONMAN North America Series, is sold out; limited registrations remain through The IRONMAN Foundation - Approximately 3,000 athletes expected to take on the second edition of this popular Northern California full-distance IRONMAN triathlon

SACRAMENTO, Calif. / TAMPA, Fla. (July 13, 2023)/ENDURANCE SPORTSWIRE/ – IRONMAN and Visit Sacramento have agreed to a five-year host venue agreement to keep the IRONMAN^® California triathlon in Sacramento, Calif. through 2028. The 2023 Kaiser Permanente IRONMAN^® California triathlon, part of the VinFast IRONMAN North America Series, is scheduled for Sunday, October 22 and is expected to see approximately 3,000 athletes take on the popular IRONMAN race in California’s Central Valley. The event is also the only full-distance IRONMAN triathlon in the state of California. General registration for the 2023 edition of the event is sold out, however, limited entries remain available through The IRONMAN Foundation.

“Sacramento and the Kaiser Permanente IRONMAN California triathlon continue to be one of the largest and most popular stops in the IRONMAN Global Series and we’re proud to extend this relationship with Visit Sacramento for an additional five years,” said Tim Brosious, Northwest Regional Director for The IRONMAN Group. “The Kaiser Permanente IRONMAN California triathlon is a great event for athletes looking for a fast race and looking for their next personal best. We are honored to work with our partners at Visit Sacramento to bring an amazing IRONMAN race experience to athletes from around the globe here in beautiful Northern California.”

Sacramento, California’s state capital, is the fifth largest city in the state and sits just under 90 miles northeast of Oakland and San Francisco. The city is known as one of the most historic cities in the state, filled with vibrant landmarks, museums, culture, and farm-to-fork restaurants with local craft beer and wine. Considered to have a Mediterranean climate characterized by mild winters and dry summers, Sacramento offers ideal weather conditions for outdoor lovers making for a vibrant, active community.

“IRONMAN is the ideal fit for Sacramento,” said Visit Sacramento President & CEO Mike Testa. “Our region’s hospitality community and the IRONMAN organization are aligned in our shared commitments to excellence and providing an unforgettable experience, and so we’re thrilled to have cemented this partnership to bring thousands of athletes, families and fans to the city for years to come.”

The 2023 Kaiser Permanente IRONMAN California triathlon will see athletes kick off their IRONMAN journey with a 2.4-mile downriver swim in the American River before athletes embark on the 112-mile fast and flat bike course through the beautiful farm and wine country of Northern California. The 26.2-mile run course takes athletes along the Sacramento River before finishing in front of the State Capitol in downtown Sacramento. The 2023 Kaiser Permanente IRONMAN California triathlon, part of the VinFast IRONMAN North America Series offers slots to the 2024 VinFast IRONMAN World Championship races taking place in Kailua-Kona, Hawai`i (Men) and Nice, France (Women).

For more information on the 2023 Kaiser Permanente IRONMAN California triathlon, part of the VinFast IRONMAN North America Series visit www.ironman.com/im-california. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About Visit Sacramento

Visit Sacramento works to improve the quality of life for locals by driving visitor spending that supports our local business community, creates jobs and makes Sacramento a better place to call home. As the premier destination marketing and development organization for the region’s convention and tourism industry, Visit Sacramento plays a lead role in the projects, programs and attractions that bring visitors to the city. Brands operating under the Visit Sacramento umbrella include America’s Farm-to-Fork Capital, the Visit Sacramento Sports Commission and Sacramento365 (a joint partnership with the City of Sacramento’s Convention & Cultural Services Department and the Office of Arts & Culture).

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^® Series, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.