IRONMAN 70.3 Augusta Triathlon Extended through 2025

December 3, 2020

IRONMAN agrees to multi-year contract with Augusta Sports Council to host exceptional race experience for an additional five years

TAMPA, Fla. / AUGUSTA, Ga. – The IRONMAN Group in partnership with Augusta Sports Council (ASC) have agreed to extend their partnership with the continuation of the IRONMAN^® 70.3^® Augusta triathlon through 2025.

“For over a decade, Augusta has continued to be one of the most popular destinations on the IRONMAN 70.3 circuit. The tremendous support the event receives from the entire community showcases the city of Augusta’s desire to be a true sporting destination that also embraces the IRONMAN spirit,” said Elizabeth O’Brien, Managing Director North America for The IRONMAN Group. “We are thrilled to continue our partnership through 2025 and grow our contributions to the rich sporting culture in Augusta. We are looking forward to returning to the Augusta region for the next five years.”

Located along the banks of the Savannah River, Augusta is the second largest and oldest city in the state of Georgia. Affectionately known as the Garden City of the South, Augusta’s unique blend of southern hospitality, history, outdoor activities and a growing tech industry make for a spectacular destination venue for athletes and spectators alike. Home to the globally recognized Masters Tournament and brimming with Southern hospitality and sporting allure, Augusta is used to rolling out the red carpet for athletes and visitors alike to show the best the city has to offer.

“Hosting IRONMAN 70.3 Augusta provides us with the opportunity to showcase Augusta, Georgia as a sports destination throughout the country and globally,” said Bob Evans, Chairman of the Board of Directors for the Augusta Sports Council. “Augusta has long been recognized for golf, but IRONMAN allows us to expand our attraction to other world-class athletes and visitors.”

“This event is also among the largest economic impact generators for our tourism businesses – most of which are locally owned, and they absolutely look forward to this each year,” says Bennish Brown, CEO of the Augusta Convention & Visitors Bureau. The ASC estimates a total economic impact value of over $30 million with 38,000 registered athletes between 2009-2019. In addition, the IRONMAN Foundation^® has distributed over $185,000 in charitable giveback to non-profit initiatives and groups in the greater Augusta area in conjunction with the IRONMAN 70.3 Augusta triathlon.

The next edition of IRONMAN 70.3 Augusta is scheduled to take place on September 26, 2021. IRONMAN 70.3 Augusta, which is historically one of the largest IRONMAN 70.3 events in North America, features an athlete friendly course drawing thousands from around the world to participate each year. The athletes begin their journey with a 1.2-mile downriver swim in the Savannah River, a 56-mile bike through South Augusta and a flat 13.1-mile run ending in vibrant downtown Augusta.

For more information, please visit www.ironman.com/im703-augusta. Athlete inquiries may be directed to augusta70.3@ironman.com.   For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About the Augusta Sports Council

The Augusta Sports Council (ASC) enriches the quality of life and economic well-being for the Augusta metropolitan area by supporting and attracting sporting activities. To learn more, visit www.augustasportscouncil.org.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series^®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, Ultra-Trail^® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com.

About the IRONMAN Foundation

The IRONMAN Foundation creates positive, tangible change in race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through giveback programs led by the IRONMAN Foundation to more than 9,500 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN and Rock ‘n’ Roll Marathon Series participants are powerfully linked to the community and together help leave a positive legacy behind in race communities long after event day. For more information on IRONMAN Foundation programs, including TEAM IMF, Community Fund, Rock This Town^®, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.