IRC Tire Selected as Official Tire of Unbound Gravel

January 17, 2023

Davis, CA /ENDURANCE SPORTSWIRE/ – IRC Tire is pleased to announce that they have been chosen as the official tire of Garmin Unbound Gravel presented by Craft, the premier gravel cycling event in the world.

Unbound Gravel, known for its challenging terrain, requires tires that can withstand the rigors of off-road cycling while also providing reliable performance and grip. The Unbound Gravel team has selected IRC as the tire of choice for its event.

“We are thrilled to partner with IRC Tire for the upcoming Unbound Gravel event, ” said Unbound Gravel race director, Ben Sachs. “IRC’s tires have proven to withstand the rigors of backroad riding through demanding Kansas Flint Hills terrain, and we are confident that they will provide the best possible experience for our riders.”

IRC Tire has a long history of innovation in the cycling industry and is committed to producing high-quality tires that meet the needs of riders of all skill levels. The company’s “Boken” family of gravel tires, in particular, have garnered praise for their exceptional grip, puncture resistance, and versatility.

“We are honored to be the official tire of Unbound Gravel,” said Hideo Oya, IRC Tire CEO. “Unbound Gravel is the largest and most competitive gravel cycling event in the world and we are excited to be a part of it. We designed the Boken DoubleCross for this event and we look forward to working closely with the Unbound Gravel team and supporting their 4,000 riders with the best possible tire technology.”

The partnership with Unbound Gravel is a significant milestone for IRC Tire as they continue to build their expertise in the bicycle tire market.

The Garmin UNBOUND Gravel presented by Craft is owned and produced by Life Time, the premier healthy lifestyle brand. UNBOUND GRAVEL is among more than 30 premier athletic events owned and produced by the company across the nation, which also operates more than 150 athletic resorts and spas in the U.S. and Canada. Life Time strives to produce exceptional event experiences for both participants and spectators as an extension of its Healthy Way of Life philosophy.

###

About IRC Tire
Founded in 1926 in Japan, IRC Tire has more than 90 years of experience developing and manufacturing tires for all types of cycling including BMX, road and mountain biking. IRC owns seven manufacturing plants worldwide.

About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs across the United States and Canada. The company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging, and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events, and comprehensive digital platform.

About LiFT creative studios (LiFTcs)LiFTcs is a full-service marketing agency that provides branding, creative, PR, sales and digital services along with a singular commitment to helping its clients achieve their goals. For more information visit: http://www.liftcs.com