Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection

November 22, 2024

Philadelphia, PA – November 22, 2024 /ENDURANCE SPORTSWIRE/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women’s sports and amplifying marginalized voices. Meliora’s mission is to foster genuine connections and drive meaningful change, and is committed to driving better representation, better connections, and better opportunities for those previously left on the sidelines.

“Our approach is deeply personal,” said Ehrhardt. “At Meliora, we believe in uplifting the communities we represent by creating genuine opportunities for connection. Whether through impactful campaigns, grassroots initiatives, or large-scale events, we partner with brands, teams, and organizations to build trust and foster inclusivity.”

Meliora sets itself apart as a women-led agency with authenticity at its core. The team brings expertise in strategy, storytelling, and execution to craft campaigns that inspire and resonate. From organizing initiatives that celebrate the triumphs of women athletes to partnering with organizations to give a platform to unheard voices, Meliora is redefining what experiential marketing can achieve by placing representation and impact at the forefront.

The agency’s launch comes at a critical time when the call for inclusivity and equitable representation in sports and media has never been louder. Meliora is poised to answer this call by working with forward-thinking brands and organizations that share its vision for a better world.

The agency will be supported by Soul Focus Sports. To learn more about Meliora and how the agency is building a brighter future through meaningful experiences visit www.experiencemeliora.com

About Meliora
Meliora is a women-led experiential marketing agency driven by the pursuit of better representation, better connections, and better opportunities. Focused on amplifying women’s sports and marginalized voices, the agency builds authentic campaigns, events, and initiatives that inspire real change.

For inquiries, interviews, or collaboration opportunities, please contact Amanda Ehrhardt. amanda@experiencemeliora.com