Introducing Eternal: A New Healthcare Service Offering Athletes a Complete Approach to Sustained Athletic Performance

March 19, 2025

Eternal debuts in San Francisco and New York, offering advanced diagnostics, personalized care teams, and science-backed strategies to help lifelong athletes sustain peak performance and health.

San Francisco, CA (March 19, 2025) /ENDURANCE SPORTSWIRE/ –  Eternal, a new healthcare service tailored to lifelong athletes, has officially made its public debut with the opening of its first performance centers in San Francisco and New York. Created for runners, cyclists, triathletes, and other endurance athletes dedicated to pushing their limits, Eternal provides a proactive, science-backed approach to help athletes better understand their changing bodies, optimize peak performance, and continue excelling as they age.

Starting today, athletes in San Francisco and New York can join Eternal and begin onboarding starting March 19th. Prospective members can apply at eternal.co/waitlist.

“The idea of slowing down is not something lifelong athletes are willing to accept. They’re constantly pushing themselves.” said Alex Mather, founder and CEO of Eternal. “But as the body changes with age, traditional medicine or coaching alone falls short. Eternal gives athletes the data, insights, and support they need to stay competitive much longer. By combining advanced diagnostics with personalized care teams, we help athletes proactively monitor their health and continue performing for years to come.”

Eternal’s approach goes beyond typical coaching and wellness services by integrating advanced medical diagnostics, tailored performance strategies, and personalized expert care teams. This comprehensive model is designed to give athletes a complete view of their health and performance, while addressing the unique challenges and opportunities that come with aging.

Key features of Eternal include:

• Advanced Diagnostics: Bloodwork, DEXA scans, VO2 max and lactate threshold testing, as well as strength, mobility, and balance assessments to create a detailed picture of each athlete’s physiology.
• Expert Care Teams: A personalized team of doctors, sport-specific coaches, and specialists providing tailored plans and ongoing guidance.
• Performance-Driven Strategies: Science-backed recommendations for medical, fitness, behavioral, and nutrition needs, focused on helping athletes perform their best today and in the future.
• Integrated Digital Tools: A centralized platform to track health and performance data, making it easier for athletes to monitor progress and stay on top of their goals.

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About Eternal

Founded by Alex Mather, co-founder of The Athletic and a founding member of Strava’s product and design team and backed by Lightspeed Venture Partners, Courtside Ventures, Treble Capital and Next Ventures, Eternal is dedicated to extending the ‘Athleticspan’ and performance of passionate athletes over 30. By combining cutting-edge diagnostics, expert coaching, and personalized longevity strategies, Eternal empowers athletes to stay competitive and active for life.

Eternal is now accepting members and has locations in San Francisco and New York. To learn more and apply for membership, visit eternal.co.

For media inquiries, please contact:

Mackenzie Lynch
mackenzie@igtstudio.com ; ‭+1.360.319.3833‬
eternal.co