In Partnership with Rush Running & Visit Bentonville Dirt Circus Bentonville Brings the Biggest Prize Purse and a Livestream to the USATF 10K National Championship

August 23, 2024

Bentonville, AR – August 23, 2024 /ENDURANCE SPORTSWIRE/ – Dirt Circus Bentonville is shaking up the industry with a game-changing approach to prize purses; it’s all about empowering the community to support the sport’s top talent.

In partnership with Rush Running and Visit Bentonville, this year’s Dirt Circus Bentonville will serve as the 2024 USATF 10K National Championship, as well as the USATF 10 Mile Arkansas Association Championship, attracting a deep and competitive field of elite athletes from across the country. To ensure a fair and exciting competition, the men’s and women’s elite fields will race separately, giving each division a clear path to the finish line without interference from non-division competitors.

But that’s not all. In a bold move, Dirt Circus Bentonville is introducing a community-funded prize purse model, where trail running enthusiasts can contribute to the purse and watch the action unfold through a Mountain Outpost livestream of the event. The twist? The community-funded prize purse will remain open for contributions until the winner of each elite division crosses the finish line, adding an extra layer of excitement and unpredictability to the event. The prize purse, through support of Rush Running and Visit Bentonville is already set at $10K, stay tuned to watch it grow! Want to race? Register here.

“We’re thrilled to be pioneering this new model, and we believe it has the potential to revolutionize the way prize purses are funded in our sport,” said Rob Goyen, of UltraSignup. “By giving the community a stake in the outcome, we’re creating a more engaged and invested fan base, and that’s a win for everyone involved.”

This year, Dirt Circus Bentonville is being sponsored by Rush Running, with the event fully transitioning to Rush Running in 2025. “We’re excited to be working with Rush Running to bring this innovative event to life, and we’re confident that they will take it to new heights in the years to come,” added Goyen.

Dirt Circus Bentonville is poised to become a showcase for the best of trail running, with its unique blend of short-distance racing, community-driven excitement, and innovative prize purse model. Join the movement and contribute to the prize purse today. Follow UltraSignup on social media for updates on Dirt Circus Bentonville and get ready to witness history in the making. #CommunityFundedPrizePurse

Sponsorship packages are available. For more information, please contact Michael Proulx at michael@ultrasignup.com.

What is Dirt Circus?

Our goal is to connect runners with races and with one another, to highlight race directors, running stores, coaches, and the other local businesses that make up the fabric of our trail running community. The best way we know how to do that is by going for a run together. This sport is a little wild and we like it that way.

It’s a “circus” because once upon a time, ultrarunning looked a little different. The sport has its roots in pedestrianism, where people would gather under the big top and walk and run for sport. Bets were made, the limits were pushed, and popularity soared. So come entertain yourselves with us, under the metaphorical big top.

About UltraSignup 

UltraSignup is the leading marketplace for discovering, registering, and managing trail running events across the United States. With a mission to promote the spirit of trail running and outdoor adventure, UltraSignup hosts a diverse range of races and events, connecting runners with unforgettable experiences in nature. Founded in 2008, runners can use UltraSignup to discover and choose from more than 5000 races. UltraSignup’s weekly newsletter and online magazine feature stories from the running community, highlighting runners, race directors, training tips, running destinations, elite competitors, and the growth of the sport.

About Visit Bentonville 

Visit Bentonville is the official destination marketing organization for Bentonville, Arkansas. Committed to promoting Bentonville as a premier travel destination, Visit Bentonville showcases the city’s vibrant arts scene, outdoor recreation opportunities, and rich cultural heritage, welcoming visitors from around the world.