“I Am True” Day at the 2021 Intermountain Healthcare IRONMAN World Championship Presented by Utah Sports Commission

May 3, 2022

Tuesday, May 3 marks the 11th ‘I AM TRUE’ Day

ST. GEORGE, Utah (May 3, 2022) – In conjunction with the 2021 Intermountain Healthcare IRONMAN World Championship^® presented by Utah Sports Commission, today, Tuesday, May 3 marks the 11^th I AM TRUE Day. The I AM TRUE initiative focuses on important work with athletes and the triathlon community to promote clean sport and the integrity of IRONMAN^® racing through outreach and anti-doping activities.

IRONMAN’s I AM TRUE message has always been about protecting the integrity of racing and ensuring that athletes know and understand their rights and responsibilities. Using the hashtag #KNOWTHERULES, the scope of the initiative goes beyond the Anti-Doping Program to include all aspects of fair racing that are part of the IRONMAN Competition Rules, including drafting, personal conduct, and mechanical doping.

I AM TRUE Day celebrates the next generation of I AM TRUE athletes, by bringing its message to the IRONKIDS^® event taking place on Tuesday, May 3 at 4:30 p.m. MT in Town Square Park in St. George.

The IRONMAN Anti-Doping Program partners with National Anti-Doping Agencies worldwide to execute in and out of competition testing and to coordinate strategic testing plans on professional and age-group athletes throughout the year. Participants of the IRONMAN World Championship are a priority focus of the testing program, which includes extensive pre-competition testing program carried out in St. George throughout race week. Doping Control Officers of the United States Anti-Doping Agency (USADA) will conduct all testing. The WADA Accredited Salt Lake Medicine Research and Technology Laboratory (SMRTL) will analyze all samples and ensure immediate and independent scientific oversight and qualified evaluation of the IRONMAN Anti-Doping Program’s results, Athlete Biological Passports, and testing strategies.

To learn more about the I AM TRUE campaign and the IRONMAN Anti-Doping Program, visit www.ironman.com/anti-doping or follow on twitter at @IMAntiDoping. Visit www.wada-ama.org to learn more about The World Anti-Doping Agency.

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About the IRONMAN World Championship

Since its inception in 1978 on the Island of O`ahu, the IRONMAN World Championship has etched its name in history through stellar performances, inspirational participants and emotional memories. In 1981, the race moved from the tranquil shores of Waikīkī to the barren lava fields of Kona on the Island of Hawai`i where it continues to take place to this day. The race now sees over 2,500 athletes embark on a 140.6-mile journey that presents the ultimate test of body, mind, and spirit to earn the title of IRONMAN World Champion. The most iconic one-day sporting event in the world is the culmination of 40 global IRONMAN events with over 94,000 athletes around the world striving for one of the coveted qualifying slots. The 2021 edition of the event will take place in St. George, Utah in May 2022, becoming the first location to host the event outside of Hawai`i since its origins in 1978. After a two-year hiatus from Kona due to COVID, the race will return to Kona and take place as a two-day event in October for the 2022 edition of the World Championship. For more information, visit www.ironman.com/im-world-championship.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, UTMB^® World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.