Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance

February 17, 2025

LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and underscores the team’s commitment to integrating cutting-edge recovery methods into their training and race-day routines.

Hytro’s innovative wearables will provide Soudal Quick-steps’s riders with a portable, self-serve solution to initiate recovery immediately after training and races. Whether on the team bus, during post-race media engagements, or at the hotel, Hytro’s products are designed to help riders flush out lactic acid, reduce fatigue, and optimise recovery during the demanding multi-day stage racing calendar. The partnership will also gather valuable feedback from Soudal Quick-Step’s riders and performance staff to inform the development of Hytro’s first cycling-specific product.

This collaboration emphasises the importance of recovery in professional cycling, where the smallest margins can determine success. With Hytro’s patented technology, Soudal Quick-Step riders gain a competitive advantage, ensuring they are prepared to perform at their best throughout the season.

Dr. Warren Bradley, Founder and Head of Elite Performance at Hytro, commented, “Soudal Quick-Step are one of the most successful teams in cycling history, and it’s a real honour to work with such a talented group of riders and staff. Our visit to their winter training camp in Calpe was an unforgettable experience and highlighted how impactful Hytro will be for cyclists – who win or lose on such fine margins. We’re beyond excited to see our BFR solutions give them an extra edge in performance and recovery throughout the season by using a product that can unlock percentage gains even in the most highly trained athletes.”

Richard Frost, Chief Marketing Officer at Hytro, said, “This partnership with Soudal Quick-Step is massive for Hytro – not just because it’s our first step into the world of cycling, but because of the sheer potential to transform how BFR is used in such a finely tuned performance environment. Professional cycling is uniquely positioned to explore new and exciting applications of practical BFR. The relentless demands of multi-day stage racing and the razor-thin margins at the elite level make it the perfect proving ground. The opportunity to gather real-world feedback from some of the best riders on the planet isn’t just exciting, it’s game-changing.”

Manu Wemel, Team Physiotherapist at Soudal Quick-Step added “We are one of the oldest teams in world cycling, with a rich history of innovation. I’ve known about BFR for a while, but implementing it practically with our riders hasn’t been easy, until now. We’ve found that Hytro provides the easiest and most effective way to integrate BFR into our recovery strategies. Our primary focus will be on using it during recovery, particularly in high-demand stage races like the Tour de France, where quick recovery is crucial. With only a small window for recovery, Hytro will play a key role in our strategy, both on and off the bike, helping improve strength and recovery.”

Hytro’s patented wearables bring the transformative benefits of Blood Flow Restriction (BFR) training to athletes, enabling them to prepare, train, and recover at the highest standards. Extensively tested by experts, these products are trusted by over 200 elite teams across the Premier League, NFL, NBA, NHL, and individual athletes in cycling, F1, boxing, athletics, and tennis. Their innovative technology has even captured the attention of NASA and SpaceX, having become part of their research aimed at supporting astronauts in maintaining muscle mass and bone density in space.

-ENDS-

About Hytro:

Hytro’s patented wearables package the remarkable benefits of BFR to specifically improve performance.

Extensively tested by experts, Hytro is ideal for active or passive work, allowing athletes and coaches to Prepare, Train and Recover to the highest standards . Built on extensive scientific research, Hytro’s wearable BFR is made from high-quality fabrics chosen for comfort, performance and longevity. It features a unique in-built strap, carefully designed and positioned to deploy within seconds and ensure a safe and effective workout, making BFR adaptations more accessible than ever before.

Contact:

Matt.williams@keepcomms.com
07818364184