HydraPak Joins Forces with Darby Communications to Expand Media Presence

February 20, 2025

Dynamic partnership to drive brand authority and industry influence for legacy outdoor company

Oakland, CA. (February 20, 2025) /ENDURANCE SPORTSWIRE/ – HydraPak®, the global leader of high-performance hydration solutions, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as HydraPak’s agency of record, focusing on media relations to highlight HydraPak’s innovations and elevate the brand’s presence within the outdoor and endurance industries.

Since 2001, HydraPak has designed and produced performance hydration systems including water reservoirs, bottles, soft flasks, storage, and filtration systems to help athletes reach their peak performance. HydraPak is a trusted brand partner for hundreds of brands helping equip athletes for their pursuits. From flexible bottles and soft flasks that carry as little as 150ml of hydration to water storage for up to 10L of water, HydraPak innovates to ensure its products are easy to fill, stash, and haul no matter the activity.

Partnering with Darby Communications reinforces HydraPak’s commitment to innovation while strengthening its expert voice in both endurance and outdoor spaces. HydraPak will leverage the agency’s expertise to heighten brand awareness, increase media coverage, and solidify its position as the trusted, sustainable leader in performance hydration equipment.

“At HydraPak, we know that athletes rely on hydration—whether they’re racing, training, or exploring the outdoors. Partnering with Darby Communications will help us reach more athletes and attain our business goals,” shared Jennifer Krupey, Vice President of Marketing of HydraPak. “We’re looking forward to collaborating with Darby to promote our product innovations and our strategic roster of events, athletes, and partnerships.”

“We’re thrilled to partner with HydraPak, a legacy brand that is dedicated to innovation and designing high-performance hydration solutions for athletes, outdoor enthusiasts, and military personnel,” says Angie Robinson, President of Darby Communications. “As HydraPak’s agency of record, we will help the brand reach new audiences and elevate its story to expand reach in existing markets.”

For more information on HydraPak, its product categories, and its 2025 athlete, event, and partnership roster, visit www.hydrapak.com or contact Abby Harris at abby@darbycommunications.com.

ABOUT HYDRAPAK

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes.

Contact:

Abby Harris
Darby Communications
abby@darbycommunications.com
919.724.1658 c