How Pro Triathletes Make Money: A Deep Dive Into Sponsorship

February 26, 2025

Can you make a living from endorsements in professional triathlon? Is sharp social media worth more than a podium performance? Will athletes peddle any product that pays? Should you have an agent? And are negotiations really just a game of bluff and counter bluff?

Tim Heming speaks to athletes, agents, brands, and more to uncover one of the most taboo subjects in professional triathlon: sponsorship. Triathlete