HOKA Nights of Thunder XC Fest set to Ignite Cross Country Enthusiasts in Tallahassee

September 5, 2024

Tallahassee, FL /ENDURANCE SPORTSWIRE/ – Get ready to witness an electrifying spectacle as the HOKA Nights of Thunder XC Fest bursts onto the scene this fall, September 6th and 7th, 2024. Held at the prestigious Apalachee Regional Park in Tallahassee, Florida, this revolutionary event promises to redefine the cross-country experience.

Cross-country enthusiasts, both athletes and spectators alike, are invited to be part of history at the Inaugural HOKA Nights of Thunder XC Fest. Set against the championship backdrop of Apalachee Regional Park, this event is more than just a race; it’s an immersive celebration of the sport and the thrill of competition.

As the sun sets on Friday to kick off the weekend, the park will come alive with a stunning display of lights and a thumping music soundtrack for the HOKA Shakeout Run with Dominic Schlueter of The Running Effect. A pizza party will greet athletes afterward the run. Then on Saturday evening athletes will test their mettle against both the competition and their own limits on this enchanting nighttime course. The festival promises an unforgettable experience for participants and spectators alike, offering a new dimension to the sport of cross-country.

“We’re excited to present the Inaugural HOKA Nights of Thunder XC Fest,” said Mike Wattigny, Marketing Director, FRESHJUNKIE Racing. “This event encapsulates the essence of cross-country running – determination, camaraderie, and the pursuit of excellence. It’s a chance for athletes to challenge their summer training and set the tone for an extraordinary season.”

The HOKA Nights of Thunder XC Fest also presents an excellent opportunity for the local community and visitors to witness the magic of cross country running in a truly unique setting. The event aims to inspire the next generation of athletes and create lasting memories for everyone involved.

Don’t miss your chance to be part of history at the Inaugural HOKA Nights of Thunder XC Fest! Join us at Apalachee Regional Park on September 6th and 7th, and experience cross country like never before.

For more information and to register for the event, please visit www.NightsofThunder.com.

The event is produced by FRESHJUNKIE Racing with the support from Visit Tallahassee Sports. Sponsors include HOKA, the Ironman Foundation, Tallahassee Coca-Cola Bottling Company, Publix, and Lamar. Sign up to join the excitement at www.NightsofThunder.com and share your experience using the hashtags #NoNightsOff and #NTXC.

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About HOKA:

HOKA is a leading athletic footwear and apparel brand, committed to helping athletes reach new heights and achieve their goals.

About FRESHJUNKIE Racing:

FRESHJUNKIE Racing (FJR) is an event production company based in Baton Rouge, Louisiana. Producing events since 2010, FJR manages, markets, and produces 20 events annually across Louisiana, Mississippi, Alabama, Florida, and Georgia. Creating memorable experiences for 50,000 participants annually, the events produce over $15 Million in economic impact in the communities and $2.7 Million in charitable impact. For more info visit: freshjunkieracing.com (http://www.freshjunkieracing.com/)

About The Leon County Division of Tourism/Visit Tallahassee:
The Leon County Division of Tourism (Visit Tallahassee) is the official destination marketing organization charged with marketing Tallahassee-Leon County as a premier leisure, business and sports destination through direct sales, advertising, public relations, sports and visitor services. The Capital of Cross Country, Tallahassee-Leon County is home to the internationally recognized cross country course at Apalachee Regional Park, which will serve as the host for the 2026 World Athletics Cross Country Championships. In 2023 Tallahassee-Leon County welcomed 2.4 million visitors who contributed $1.25 Billion in economic impact and accounts for more than 12,790 people employed in our community in the tourism & hospitality industry. For more information, go to VisitTallahassee.com or call toll free (800) 628-2866. Engage with Visit Tallahassee on Facebook and Instagram or visit us at the Leon County Visitor Information Center and Gift Shop located at 414 E. Bloxham Street, Suite 115, Tallahassee, FL 32301.

Contact:

Mike Wattigny, Marketing Director, FRESHJUNKIE Racing | mike@freshjunkie.com | (504) 952-2899

Caroline Cardinal, PR Associate, FRESHJUNKIE Racing | pr@freshjunkie.com | (985) 302-1538