haku Returns as Presenting Sponsor of Running USA Industry Conference through 2028

March 12, 2025

(March 12, 2025) /ENDURANCE SPORTSWIRE/  – haku, the industry-leading all-in-one platform for endurance events that goes beyond registrations—connecting every aspect of the business into a single solution—and Running USA, the trade organization for the running industry, today announce the continuation of haku’s sponsorship of Running USA’s Industry Conference through 2028. The premier event for running industry professionals is set to take place next year from February 1-3, 2026, at the historic Union Station Hotel in St. Louis, Missouri.

The Industry Conference presented by haku is the largest and most influential gathering of race directors, brands, event organizers, and thought leaders in the running community across North America and beyond. Over three days, attendees will engage in inspiring main stage talks and panels, interactive workshops, and dynamic panel discussions focused on the evolving needs of the running industry. Registration will open on the haku platform on April 1, 2025.

“Not only is haku a leader in the area of technology for race events, but they invest in the industry as a whole,” said Jay Holder, Executive Director of Running USA. “We are grateful to haku’s dedication to evolve, educate and engage alongside Running USA, its members and its partners.”

The Union Station Hotel, a breathtaking venue rich in regional history, will provide a stunning backdrop for this anticipated event. Attendees will have the opportunity to connect, collaborate, and share insights while enjoying the hospitality of St. Louis. Hotel registration at a special promotional rate will be available soon.

With AI-powered features and the industry’s only native CRM, haku gives event organizers a complete, 360-degree view of every customer—helping them boost loyalty, deepen engagement, and drive more revenue. Designed to drive growth and deliver exceptional experiences, haku remains the trusted partner for endurance events globally.

“We are thrilled to renew our partnership with Running USA for the 2026 Industry Conference,” said Jackie Levi, Co-Founder and Chief Strategy Officer of haku. “Our mission is to support the running community with cutting-edge solutions that make organizing and participating in events easier and more rewarding. The Running USA Industry conference is a vital space for fostering innovation and collaboration, and we are excited to continue our support.”

As the official technology partner for premier running events globally, haku continues to set the standard for innovation, reliability, and customer support. Their ongoing collaboration with Running USA reflects a shared dedication to advancing the running industry and enhancing the experience for race organizers and participants alike.

For more information about the 2026 Industry Conference, conference registration starting April 1, or to become a member of Running USA, visit www.runningusa.org.

About haku

haku is an unparalleled technology partner that forward-thinking organizations are working with to create powerful events and surpass their goals. Through a robust all-in-one platform and modern peer-to-peer fundraising suite, world-class organizations can better plan and promote events, track progress, engage their participants, and move their events and businesses forward – all with haku’s state-of-the-art technology ecosystem and unmatched partnership. haku is trusted by organizations such as the Bank of America Chicago Marathon, Vienna City Marathon, European Athletics, J&A Racing, Houston Marathon, Atlanta Track Club, Philadelphia Eagles, Lexus Corporate Run, and many more.

About the Industry Conference

Since its origins as a small gathering of Running USA’s founders in Southern California in 2004, the Running USA Industry Conference presented by haku is the best-attended, most esteemed gathering of running industry professionals from around the world. Moving locations each year, the conference has been held in Los Angeles, San Diego, Savannah, Houston, San Antonio, Denver, New Orleans, Puerto Rico, Las Vegas, Orlando, Louisville and heads to St. Louis for the 2026 event.

About Running USA

Running USA is a non-profit that serves as the leading trade organization for the running industry in North America and hosts the nation’s preeminent industry conference annually. Through education, research, best practices and data, Running USA is committed to supporting and facilitating growth, diversification and excitement in running communities everywhere. We promote networking and idea-sharing between event organizers, sponsors, vendors and athletes. Running USA is a member of a global alliance of organizations focused on the betterment of the global running community including the Running Industry Alliance and European Athletics. For more information, visit runningusa.org.