GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews

March 3, 2020

Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five.

Cola me-happy Gel delivers 40mg of caffeine and has a refreshingly sweet and spicy taste that’s reminiscent of popping open a cold cola on a warm spring day. It’s gluten free, vegan and has 100 calories to fuel you through your workouts. It has an MSRP of $1.50 for a single packet and $36 for a 24 box. And as part of their GU Gives program, GU will be contributing 10% of sales in 2020 from the Cola me-happy flavor to Back On My Feet, a national organization combating homelessness through the power of running, community support and essential employment and housing resources.

There’s also a limited-edition “What’s New” box available through purchases on GUEnergy.com, which has four Cola me-happy Gel packets, four Salted Lime Chew packets and has an MSRP of $14 per box.

The Salted Lime Chews are gluten free, vegan, and with 125mg of sodium this flavor delivers triple the amount of sodium as other Chews, making it perfect taste for hot weather when your body needs more electrolytes. The increased electrolytes along with 400mg of amino acids helps replenish key nutrients your body needs during training and racing. Salted Lime Energy Chews come in a box of 18 that has an MSRP of $36 and $2,00 for a single sleeve.

As with all GU products, both the new Cola me-happy Energy Gel and the new Salted Lime Energy Chews packaging are recyclable through GU’s TerraCycle partnership, which has already resulted in more than 1 million sports nutrition packets diverted from the landfill. GU provides free shipping to anyone who signs up for their TerraCycle program, making the process of recycling wrappers and trash as easy as possible. More information on the program can be found here: https://www.terracycle.com/en-US/brigades/performance-nutrition-brigade

For more info, please visit: https://guenergy.com

For any media inquiries, please contact: Kelsey Anderson, kelsey@sasquatchagency.com

ABOUT GU ENERGY LABS

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

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