GU Energy Labs and Ascension Seton CapTex Tri Fortify Partnership

April 26, 2023

The athlete nutrition company will fuel triathletes on course

AUSTIN, Texas, April 26, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri is excited to renew its partnership with GU Energy Labs. The company will be the official Energy Gel and Chews sponsor once again for the event, providing on-course nutrition for participants of the numerous triathlon distances. CapTex Tri, owned and produced by High Five Events, takes place on Memorial Day, May 29th in downtown Austin, Texas.

“GU Energy Labs is looking forward to fueling triathletes this Memorial Day weekend for the CapTex Triathlon! On course will be our Energy Chews and Energy Gels. We encourage all athletes to upcycle their sports nutrition wrappers at official TerraCycle drop off locations during the race! “ – Caroline Cueter, GU Energy Labs Event Marketing Specialist

GU will refuel participants at all three aid stations on course. Participants will select from Lemon Sublime and Vanilla Bean (Caffeine) flavor Energy Gels, or Orange EnergyChews.

“GU’s partnership allows our participants to have access to on course nutrition that will keep them performing their best,” said Megan Frausto, partnership manager of High Five Events. “The nutrition science behind their products to optimize athlete potential shines through, and we appreciate their long time partnership.”

CapTex Tri celebrated its 30th anniversary last year with a sold out crowd. This year is on track to be the biggest on record. The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023 with a Health and Fitness Expo on May 28th. Participant registration can be found HERE. Exhibitor registration is still open for the expo and race day.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies for 2020 (ranked 1853) and 2019 (2163).

About GU Energy Labs: GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

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