Gear Up for Glory: JAKROO & Cycling Canada’s Olympic Dream Team Partnership!

March 10, 2025

JAKROO Powers Up Cycling Canada’s Road to 2028 Olympics with a Four-Year Sponsorship Deal

JAKROO Custom Apparel is setting a new pace in the race to the 2028 Olympics with a groundbreaking four-year sponsorship of Cycling Canada, marking a significant leap in athletic performance and innovation. This partnership not only outfits Canada’s finest cyclists with the world’s fastest performance apparel but also represents a shared commitment to excellence and innovation, aiming to push the boundaries of what’s possible in cycling gear. As athletes and fans alike look towards Los Angeles 2028, this collaboration underscores the human spirit’s drive for achievement, spotlighting the dedication and dreams of those who inspire us.

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Pleasanton, California, /ENDURANCE SPORTSWIRE/ – In an exciting North American announcement, JAKROO Custom Apparel, a leader in high-performance athletic wear, has officially partnered with Cycling Canada in a four-year commitment. This strategic alliance positions JAKROO as the official provider of on-bike and casual apparel for the Canadian National Cycling Team and Canadian Cycling Champions, setting a new standard for excellence as the team gears up for the 2028 Olympics in Los Angeles.

Josh Peacock, Director of Marketing and Events at Cycling Canada, expressed his enthusiasm about the partnership, stating, “We are so excited to begin this new chapter with JAKROO. JAKROO’s ability to produce some of the world’s fastest performance apparel on an industry-leading production timeline made this an easy choice for a cornerstone partnership as the team sets our sights on LA 2028.” This collaboration is not just about outfitting athletes; it’s about embracing innovation and pushing the boundaries of what’s possible in cycling apparel.

Derek Wiseman, COO of JAKROO, echoed this sentiment, highlighting the company’s dedication to excellence and innovation. “Our goal at JAKROO, for the past 25 years, has been to provide the very best product and service to our community, and being a part of these athletes’ journey towards their Olympic dreams is incredibly motivating for us to work even harder in every aspect of our business.” This partnership is a testament to JAKROO’s commitment to supporting athletes in achieving their highest potential.

The collaboration is already receiving accolades from athletes themselves, including two-time Olympian Michael Foley, who praised JAKROO’s commitment to excellence. “I’m really excited to be working with JAKROO on the National Team,” Foley said. “I have worked with them on my road team and know them to be a nimble, innovative company that will be able to adapt to our needs and help make a difference to our performances on the world stage.” This partnership will see JAKROO outfitting athletes across all disciplines with high-performance competition clothing, including Team Canada kits for the cycling events at the Los Angeles 2028 Olympic and Paralympic Games.

As JAKROO and Cycling Canada embark on this journey together, the focus is squarely on innovation, performance, and the pursuit of excellence. This partnership is more than just a sponsorship; it’s a commitment to pushing the limits, embracing new technologies, and supporting the athletes who inspire us all.

JAKROO Custom Apparel, headquartered in Pleasanton, California, has been at the forefront of custom athletic wear for over two decades. With a focus on innovation, quality, and customer service, JAKROO has established itself as a leader in the industry, dedicated to supporting athletes and teams in achieving their dreams. This partnership with Cycling Canada is a shining example of JAKROO’s commitment to excellence and its role in driving the future of performance apparel.

For more information about JAKROO Custom Apparel, please visit jakroo.com

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Media Contact:

Michael Hernandez

michael@jakroousa.com