Garmin Expands Relationship with Professional Triathletes Organisation and New T100 Triathlon World Tour

February 15, 2024

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced that Garmin will renew its contract as the Official Transition Sponsor of the PTO and the upcoming T100 Triathlon World Tour.

The relationship will build on its successful first year that saw it activate across broadcast, social media and worldwide events. Recently rebranded and expanded, the T100 Triathlon World Tour visits eight different iconic locations in 2024, starting with the Miami T100 at CLASH Endurance Miami on 9 March.

“We are excited to expand our relationship with the Professional Triathletes Organisation and its elite tour of events. Both Garmin and the PTO have a shared desire to improve and grow the global triathlon community, and we look forward to supporting this year’s top triathletes on the world stage.” – Susan Lyman, Garmin Vice President of Global Consumer Marketing

As part of the sponsorship, Garmin will be the Official Transition Sponsor for every race as athletes’ transition – from swim to bike to run. Known as triathlon’s ‘fourth discipline’, Garmin will support the athlete’s transitions through integrated on-screen broadcast graphics, real-time social media posts and a leaderboard posted throughout the season.

Garmin sponsored athletes who are part of the T100 Tour include: #8 Leon Chevalier, #2 Magnus Ditlev, #1 Anne Haug, #3 Taylor Knibb, #13 Skye Moench, #12 Marjolaine Pierre, Marten Van Riel, #7 Rudy Von Berg and #3 Jason West, who set his Garmin as well as fans’ pulses racing in Milwaukee last year by averaging an incredible 3 minutes 7 seconds per km during the 18-mile run leg.

Commenting on the news, PTO CEO Sam Renouf said:

“We want the T100 Triathlon World Tour to be the pinnacle of endurance sport. To do that, we need to be working with companies who not only represent that in their own field but also bring the expertise and vision to be able to help elevate our amazing athletes further into the mainstream. Garmin has been doing exactly that in endurance sports with both professionals and amateurs, and we look forward to taking things to the next level through this continued relationship.”

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For Further Information

Anthony Scammell E: Anthony.Scammell@protriathletes.org

About the Professional Triathletes Organisation

The PTO is a sports body that is co-owned by its professional athletes, which is seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and will be a season-long schedule of eight T100 races during 2024 that will be raced over 100km (2km swim, 80km bike and 18km run). It will feature the world’s best triathletes going head-to-head on a consistent basis in iconic locations around the world, as well as staging race opportunities for amateurs at all the events, including the newly established 100km distance at six stages, including: Singapore, London, Ibiza, Lake Las Vegas, Dubai and at the Grand Final. The broadcast will follow the 2023 PTO Tour approach which showed races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.