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Fusion Media Appointed as PR Agency for Mizuno Running in the UK

January 8, 2025

January 8, 2025 /ENDURANCE SPORTSWIRE/ – Fusion Media, the integrated PR and Marketing agency specialising in cycling, running, outdoor and lifestyle brands, is delighted to announce its partnership with Japanese global sporting goods brand Mizuno. Fusion Media will focus exclusively on promoting Mizuno’s innovative running products, helping to elevate the brand’s presence and engage with runners in the UK market.

Mizuno is renowned for its high-performance running shoes and apparel, combining cutting-edge technology with the brand’s long-standing heritage of quality and craftsmanship. As the sport of running continues to grow in popularity worldwide, Fusion Media will work to amplify Mizuno’s voice within the running community and highlight its commitment to supporting runners of all levels.

Fusion Media brings extensive expertise in the running sector, including establishing the highly successful The Running Channel in 2018. The Running Channel has become a go-to resource for runners worldwide, offering engaging content from training tips to product reviews. This experience positions Fusion Media as a trusted partner to connect Mizuno with dedicated and aspiring runners alike.

We’re thrilled to be working with Mizuno, a brand that shares our passion for sport and active lifestyles,” said Wiesia Kuczaj, Managing Director of Fusion Media. “Our expertise in the running sector and deep connections within the industry make this an exciting opportunity to bring Mizuno’s running innovations to the forefront of media and consumer attention.”

UK Marketing Manager for Mizuno, Graham Johnson goes on to say “Mizuno is very excited to work with Fusion Media as we ramp up our running activity through 2025.

Having seen Fusion Media’s work with quality, performance-driven brands, we see them as the ideal partner to communicate our forthcoming launches and help us tell our stories, from technical products to the emotive reasons we choose to run.

As running booms, both Mizuno and Fusion want to be front and centre in helping runners make choices about their shoes that will help them enjoy the sport for years to come.

The partnership will centre on raising awareness of Mizuno’s latest running shoe launches, technical apparel, and sustainability initiatives. Fusion Media will leverage its extensive media network and storytelling expertise to position Mizuno as a go-to choice for runners seeking performance-driven products.

With a strong track record of delivering impactful campaigns for sports and lifestyle brands, Fusion Media is well-placed to support Mizuno’s ambitious growth plans in the running category.

For media enquiries or further information about Fusion Media or Mizuno, please contact:


Kitty Blake
kitty@fusion-media.co.uk
02037358835