Full Agenda Released for PeopleForBikes’ SHIFT‘22 Conference

October 4, 2022

BOULDER, COLO. (October 4, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes is excited to announce the full agenda for their upcoming SHIFT‘22 conference, taking place October 18-20, 2022, in Bentonville, Arkansas. PeopleForBikes previously announced their lineup of signature keynotes.

Over the course of three days, SHIFT‘22 participants will have the opportunity to network, attend educational sessions and ride world-class mountain and gravel trails across Northwest Arkansas.

Centered around creating the bike industry we want to see, the conference will feature morning keynotes followed by workshop sessions at iconic venues across Bentonville, including the Crystal Bridges Museum of American Art, Coler Mountain Bike Preserve, the Momentary Contemporary Art Museum and 21c Museum Hotel. In addition, daily pre- and post-conference activities and events will allow attendees to connect with fellow industry peers and celebrate all things bicycling.

SHIFT‘22 Agenda Highlights

Daily morning keynotes will tee up immersive afternoon workshops and panels across three education tracks: Diversity, Equity and Inclusion; In America; and Sustainability and Climate Initiatives. Check out agenda highlights below and view the full agenda at shift.peopleforbikes.org.

Diversity, Equity and Inclusion

Lean Into the Uncomfortable: Organizations Speak Up on Diversity

Featured Panel:

• Tiffany Smith, CEO, Camber Outdoors
• Kate Veronneau, Director of Women’s Strategy, Zwift
• Juliet Scott-Croxford, President North America, Brompton
• Elyse Rylander, Manager Diversity, Equity and Inclusion, QBP

Creating true diversity, equity and inclusion (DEI) is possible and brands that hone in on that critical conversation are proving it’s essential for connection. Learn from leading industry experts on major shifts that have taken place, on what DEI means in today’s marketplace and how this conversation is inherent to all of our work.

Current and Future State of Transgender Inclusion Within Cycling

Workshop led by Molly Cameron, Founder, RIDE

Molly Cameron, founder of RIDE and advisor for Shimano North America, leads a candid discussion about the reality of transgender inclusion within the cycling ecosystem. This workshop will cover strategies to create inclusive environments and policies that embrace and welcome the LGBTQIA+ community.

In America

The Right Tools for the Job: What Can We Do to Better Understand the U.S. Bicycle Market?

Workshop led by: Clark Scheffy, Partner, IDEO

Join Clark Scheffy from the leading visionary global design firm IDEO for an interactive, focus-group-style workshop exploring current and future data tools which could help the bike industry navigate uncertain markets through IDEO’s human-centered approach of innovation, systems and growth.

Innovators Driving Change Through Manufacturing

Featured Panel:

• Moderator: Matt Moore, Policy Counsel, PeopleForBikes
• Arnold Kamler, Chairman + CEO, Kent International
• Drew Medlock, CEO, Allied Cycle Works
• Josh Richards, COO, Game Composites

Take an inside look at manufacturing shifts in the U.S. from leading organizations generating jobs, reinvigorating communities and implementing a smart path forward focused on future growth. Hear learnings on workforce training, supply chain solutions, carbon fiber manufacturing, new technology and developing a competitive advantage around a central, Made-in-America ethos.

Sustainability and Climate Initiatives

Using Pre-Owned Products as Tools for Change

Featured Panel:

• Paul Calandrella, Vice President of Purchasing and Strategic Initiatives, The Pro’s Closet
• Kenny Williams, Executive Director, Pedal It Forward NWA
• Joshua Stinger, Vice President of Supply Chain and Sustainability, MiiR

Successful sustainability initiatives often require a fundamental rewiring of the current systems in place. In this session, explore how pre-owned bicycles and accessories can be used as tools for change to solve our industry’s most pressing environmental and equity challenges.

The Business Model of a Sustainable Cycling Company

Workshop led by Erik Bronsvoort, Founder, Circular Cycling

How do you run a business in a world where products last long, are made from renewable or recycled materials and return to the manufacturer at the end of the product life? In this workshop, gain the basics of circular business models by rethinking an actual product.

You can see the full agenda and lineup of SHIFT‘22 keynotes, speakers, workshops, bike rides and register for the conference by visiting shift.peopleforbikes.org.

SHIFT‘22 will also feature a collection of guided bike rides exploring the lush forests and scenic backroads of Northwest Arkansas, hosted by professional cyclists and industry leaders including Rahsaan Bahati, Marley Blonsky, Justin and Cory Williams, Molly Cameron, Jeremy McGhee and more. Group sizes are limited — register for the conference and RSVP for activities today.

Registration for SHIFT‘22 is $795. Register and book your hotel today at shift.peopleforbikes.org.

With any questions about SHIFT‘22 or PeopleForBikes’ entire Bicycle Leadership Series of events, please contact info@peopleforbikes.org.

About PeopleForBikes

PeopleForBikes is making biking better for everyone by uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at PeopleForBikes.org.