Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions

September 25, 2024

Health-forward brands team up to increase nutrition access and education to athletes of all levels

September 25, 2024 – Asheville, NC/ENDURANCE SPORTSWIRE/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance. This new collaboration seeks to revolutionize how athletes fuel their lifestyles by blending nutrition, physiology, and technology to create a straightforward and personalized plan.

As an official partner of Human Powered Health, Fuel Goods will empower their physiologists to send personalized fueling plans directly to athletes through its ‘Share Your Fuel’ feature. Based on lab results and performance testing, these tailored plans can be purchased with just a click and easily set up on auto-ship, making it convenient and effortless for athletes to stick to personalized fueling plans.

“At Fuel Goods, we believe that fueling should be straightforward while also being unique to each athlete—a balance that is hard to achieve. By combining Human Powered Health’s cutting-edge lab testing and certified physiologists with our straight-to-your-door nutrition solutions, we’re making it easier than ever to implement and be consistent with your fueling plan,” shares Laura Jorgensen, co-founder and CEO of Fuel Goods.

“Human Powered Health helps take the guesswork out of how individuals can effectively and efficiently achieve their health and performance goals, and Fuel Goods is the perfect complement to our services,” says Dan Cohen, Chief Performance Officer of Human Powered Health. “Working in close collaboration with our performance physiologists and registered dieticians, together we now provide specially curated sports nutrition that will meet an individual’s needs so that they can continue to perform and replenish.”

The partnership stems from Fuel Goods’ co-founder Courteney Lowe’s 12+ years in professional women’s cycling, including competing on what is now known as the Human Powered Health Women’s Cycling Team from 2012 to 2014. After struggling through a goal marathon, testing at a Human Powered Health lab revealed she had been taking extra electrolytes that sabotaged her races, sparking a discussion between the two organizations about the need to educate athletes, including women athletes, on their unique physiological needs in sport.

“The relationships I’ve built throughout my cycling career have been instrumental in shaping Fuel Goods’ mission to create real solutions for athletes, especially women,” said Lowe. “Optum p/b KBS, now known as Human Powered Health, was the team that gave me my first big opportunity to race in the US, and it became a springboard for my career. Now, years later, it’s incredibly special to partner with them again to deliver personalized nutrition that empowers athletes with information and tools it took me an entire career to learn and implement. It’s a true full-circle moment—and I couldn’t be more proud to combine our shared expertise to address the unique needs of athletes in a way that’s never been done before.”

Fuel Goods and Human Powered Health have made it their mission to champion women at every level in sport. Fuel Goods recently announced the addition of highly respected Dr. Stacy Sims to its Advisory Board. Sims brings years of experience to her role at Fuel Goods as an exercise physiologist and nutrition scientist. In 2022, Human Powered Health intensified efforts to invest in its Women’s Cycling Team while also regularly supporting the Twin Cities in Motion women-specific events and other female-focused sporting groups through education, lab testing, and post-test recommendations and support.

For more information on Fuel Goods, its gifting and subscription box service, the marketplace, and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.

For more information on Human Powered Health, please contact Wendy Khabie at Wendy.Khabie@humanpoweredhealth.com

About Fuel Goods

Fuel Goods is a dynamic sports nutrition marketplace with a mission to empower fitness enthusiasts on their journey to elevate their active lifestyle. Founded by the minds behind The RunnerBox and The RiderBox, Fuel Goods is driven by a relentless commitment to bridging the accessibility gap in the complex world of sports nutrition.

At Fuel Goods, we make sports nutrition relevant, approachable, and most importantly, fun. Our platform is designed to inspire and educate individuals who are eager to enhance their well-being through smart nutrition choices. To learn more about the ways you can #GoFuelYourself, visit fuelgoods.com.

About Human Powered Health

Human Powered Health is a human performance company that does health differently. We believe that true health is self-made and we are on a mission to provide everyone with access to accurate information about their unique physiology, giving them the tools to improve it. We help people at all levels of fitness measure and improve their performance across motion, mindset, nutrition, and recovery. Every diagnostic evaluation at Human Powered Health comes with a consultation with a Master’s or PhD-level performance physiologist who will make recommendations for your unique body and needs, answer all your questions, and help you understand the way your health works. For more information, visit: humanpoweredhealth.com

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