Freddy Merckxury: BWR’s Virtual Domestique Enhancing the Belgian Waffle Ride Experience

November 6, 2024

Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool

SAN DIEGO /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, the creative force behind the iconic Belgian Waffle Ride (BWR), is proud to announce the latest addition to its growing toolkit of groundbreaking race experiences: Freddy Merckxury. Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool. This custom-built virtual assistant is designed to elevate the BWR journey by providing seamless, entertaining, and downright cheeky support for participants of every stripe. Freddy Merckxury brings a whole new dimension to race day preparation, race lore, and everything in between.

At BWR, we’re no strangers to mixing things up—our events blend road, dirt, gravel, sand, cobbles, and whatever else we can throw into the course. Our new AI personality embodies that same spirit of challenge and fun. “Some think AI will kill websites and ads. For BWR, Freddy Merckxury is here to enhance the ride, turning what was once just ‘looking up info’ into a creative experience that aligns with our passion for the unknown and ‘unroad,’” said Michael Marckx, founder of Monuments of Cycling​​.

Freddy: The AI You Never Knew You Needed

Freddy Merckxury doesn’t just spit out info; he brings the irreverent, energetic ethos of BWR into the digital world. Freddy is here to guide, taunt, and cheer for riders as they take on one of the toughest endurance events around, with no need to click around aimlessly. He pulls from a deep trove of knowledge on everything from race details to kit recommendations (pro tip: Freddy’s a big fan of IRC tires and Lost Abbey ale at the finish line).

From advising on tire width to explaining just how many waffles will fuel a ride, Freddy Merckxury is as sharp as his legendary mustache. He keeps riders focused on the essentials—no pop-ups, no nonsense, just real-time answers delivered in BWR’s signature wry tone. Freddy can create images of you winning your favorite BWR, offer his favorite waffle recipes, provide you gear guidance, or even write you a song to show off his musical side.

An Experience Like No Other

Freddy Merckxury isn’t here to make the ride any easier—he’s here to make it smarter and a whole lot more entertaining. He’ll lead riders through the brutal sectors of Hodgesmuurgate and Kakaboulet, cheer them on (in his own sardonic way), and get them to the Lost Abbey beer at the end. As Freddy says, “I’m here to keep winnaars on the unroad and out of the Kakaboulet—because BWR isn’t for the faint-hearted.”

With Freddy Merckxury at their side, BWR riders can expect a race experience that breaks boundaries and defies expectations, as only the Belgian Waffle Ride can deliver.

Click here to meet Freddy. Be prepared to be verblinden.

Contact: Michael Marckx
Monuments of Cycling
Email: mmx@monumentsofcycling.com
Phone: 760-815-0927