FORM Wins Best Wearable at the 2024 Sports Technology Awards

May 14, 2024

For the second year running, FORM, the innovator of augmented reality smart swim goggles, wins prestigious Sports Technology awards

Vancouver, BC, May 14, 2024 /ENDURANCE SPORTSWIRE/ – FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to be announced as the winner of the ‘Mechanical, Engineered, and Wearable’ category of this year’s Sports Technology Awards, held in London, UK on May 9th.

The annual Sports Technology Awards are the world’s leading celebration of tech-led innovation in sport. Dubbed ‘The Oscars of Sports Technology’, FORM was shortlisted for its innovative Smart Swim Goggles technology, that delivers groundbreaking and engaging experiences to swimmers and triathletes of all abilities.

“As technology continues to evolve at a rapid pace, it becomes increasingly intertwined with every aspect of the sports ecosystem,” remarked Rebecca Hopkins, CEO of The STA Group, owners of The Sports Technology Awards. “The 2024 Awards recognize the visionaries harnessing the power of technology to drive positive change and elevate the sports experience for athletes, fans, sports leaders and stakeholders alike.”

For the second consecutive year, FORM was selected as the winner in the Wearables category. Last month, on April 2nd, FORM launched its highly anticipated second-generation augmented reality swim goggles, Smart Swim 2 which features the world’s first integrated heart rate monitor, alongside SwimStraight™, an in-goggle compass for open water directional guidance, as well as a vast library of guided workouts.

Founder and CEO at FORM, Dan Eisenhardt said, “It’s always fantastic to be recognised by leading awards programs once, so to be the recipient of the Best Wearable award for a second year running is truly a real honour.” He continued, “Like last year, we were up against stiff competition. I’m so proud of our team, products and the experiences we deliver, which is again demonstrated in our Smart Swim 2 goggles that we just launched!”

FORM Smart Swim Goggles are used by world-class pro triathletes, including 3x World and Olympic Champion, Kristian Blummenfelt, Olympic bronze medalist, Hayden Wilde, 3x Ironman World Champion, Gustav Iden, and multiple Ironman and 70.3 distance champions, Lionel Sanders, Emma Pallant-Browne and Skye Moench.

Learn more about FORM’s award-winning augmented reality smart swimming goggles at www.formswim.com.

About The Sports Technology Awards

The Sports Technology Awards celebrate the pioneering efforts of individuals, organizations, and startups driving innovation within the sports technology sector. Since its inception, The Awards have served as a platform to recognize excellence, foster collaboration, and inspire future generations of innovators within the sports industry.

About FORM

Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM’s Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggles augmented reality display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel.

Media Contact

William Parry

Director of Media Relations, FORM

will@formswim.com

778-985-5685