Focusing on the Full Athlete Experience, IRONMAN Announces Digital Enhancements with the Launch of My IRONMAN Athlete Profile

March 8, 2024

– Athletes can now manage and review their IRONMAN experience all in one place, through the creation of a personalized My IRONMAN digital profile, enabling simplified race registration process, historical view of IRONMAN and IRONMAN 70.3 race results and analytical stat breakdowns since 2017, as well as TriClub integration and affiliations

– The new My IRONMAN profile are currently available at www.ironman.com

TAMPA, Fla. (March 8, 2024) /ENDURANCE SPORTSWIRE/ – In continuing its focus on improving the overall athlete experience, IRONMAN announced today the launch of a new digital dashboard with the creation of My IRONMAN^®, a user profile featuring major enhancements aimed at improving the IRONMAN athlete journey. Athletes can log in or create an account under the sign-in of the navigation menu on www.ironman.com.

The new My IRONMAN athlete profile is customized to each athlete and designed to become a core part of their IRONMAN training and racing journey. Athlete feedback was taken to help design new profile features.

New features to the My IRONMAN athlete profile includes:

• Current and historical view (since 2017) of IRONMAN^® and IRONMAN^® 70.3^® race results and analytical stats in one central place.
• Simplified race registration process for 2025 events
• At a glance view of upcoming 2024 race registrations
• Training resources for upcoming events
• TriClub athletes can manage their affiliations for the upcoming 2024 season. Athletes looking to join a TriClub can find and join a club directly from their profile.
• Nearby and upcoming events in The IRONMAN Group’s global portfolio of events as well as global map of events around the world

“Re-imagining the My IRONMAN athlete profile with the help of our athlete community is a milestone in our ongoing journey towards creating an improved athlete experience from the moment your register for a race to when you cross an IRONMAN finish line,” said Marieka Barnard, Chief Marketing Officer for The IRONMAN Group. “Our goal is to help athletes get the most out of their IRONMAN journey with ease and accessibility. Creating a platform where our athletes can see their race data, manage their registrations and TriClub membership, and find resources to help them along the way is a step towards our vision, and something we’re excited to keep developing in the future.”

For more information or to create a new My IRONMAN athlete profile, visit www.ironman.com.

For more information on the IRONMAN and IRONMAN 70.3 series of events, visit www.ironman.com. For media related inquiries, please email press@ironman.com.

###

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra™ by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.