Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

May 19, 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with their full product line.

Now in its fifth season, Team Bahrain Victorious (formerly known as Team Bahrain McLaren) is forging an exciting new chapter in 2021, with a vision to showcase the ambition and optimism of the Kingdom of Bahrain to the world. The inclusion of ‘Victorious’ into the team’s name serves as a constant reminder of its goal to achieve success at the highest level — both on and off the bike.

Head Mechanic Filip Tisma commented on the partnership: “Finish Line has been well established in cycling since 1988 with their range of lubricants and maintenance products. We are delighted to partner with a brand with such a strong product range, and who continue to pursue the latest cutting-edge technology. Their investment in R&D and commitment to work alongside a WorldTour team like us helps us continue to have the best quality bike lubricants and maintenance range.”

Their performance-first ethos, instilled during the 2020 season, was evident through the team’s five top-ten finishes across the Grand Tours. Finish Line is pleased to support Team Bahrain Victorious with their high-performance lubricants and related bicycle care products as they carry over this ethos and spirit of optimism for 2021.

“Finish Line has a rich history of developing the highest quality products to enhance the performance of a bicycle drivetrain. Whether you’re a daily commuter, a recreational cyclist or racing the Grand Tours, our comprehensive range has you covered. Together with our exclusive Italian distributor, Ciclo Promo, we are proud to support the riders and staff of such a high-performing team like Bahrain Victorious in their efforts for the 2021 season,” – Hank Krause, President, Finish Line.

In addition to Finish Line, Team Bahrain Victorious is also working with several of pro cycling’s most impressive equipment partners,including MERIDA BIKES, supplying race-winning bikes and continuous innovation alongside their component partners (FSA cockpits, Vision wheels, Prologo saddles, Continental tires, etc.); Rudy Project; cycling luggage innovator Scicon; Elite trainers and bottles; performance apparel brand ALÉ; and the most innovative tool brands Snap-On and Bahco.

• Finish Line™ media inquiries can be directed to Katie Macarelli at katie@thorpemarketing.com.
• Team Bahrain Victorious inquiries can be directed to Rayan Ajaji at media@bahraincyclingteam.com.

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About Finish Line™

Self-professed “tech-geek” and cycling enthusiast, Henry (Hank) Krause, founded Finish Line in 1988 when the availability of technically advanced bicycle lubricants for sophisticated multi-geared drivetrains were extremely limited. Krause began with a simple mission statement: “Develop premium quality and performance-enhancing bicycle lubricants. Formulate them with ingredients that respect the environment. Market them honestly. Price them fairly.” Guided by this original mission statement, Finish Line now manufactures over 50 unique products and enjoys a leading market position in over 60 countries. For more information, please visit www.finishlineusa.com.

About Team Bahrain Victorious

Bahrain Victorious is a UCI WorldTour cycling team established in 2017. The team was founded by His Highness Shaikh Nasser bin Hamad Al Khalifa, who is an avid sportsman who found his passion for cycling through triathlon and launched a series of initiatives to endorse cycling, including the Bahrain Cycling Academy which nurtures and develops local talent and reduces the barriers to participation.

His Highness Shaikh Nasser bin Hamad Al Khalifa commented: “Cycling is one of the most challenging sports which requires dedication, discipline and perseverance. It’s these values that are needed to take on endurance sports which can promote a better lifestyle for all. Team Bahrain Victorious will reflect our vision for building a performance-first team that aims to inspire and win at the highest level.”

To complement the existing rider line-up including Mikel Landa, Pello Bilbao, Wout Poels, Dylan Teuns, Sonny Colbrelli and Matej Mohoric, ahead of the 2021 season, the team has signed Jack Haig, Jonathan Milan and Gino Mäder.

The team’s strong connection to the Kingdom of Bahrain is represented by the proud support of the Bahrain Economic Development Board, Bapco, Batelco, National Bank of Bahrain, Mumtalakat and Alba amongst many others.

The Kingdom of Bahrain has been involved in UCI WorldTour cycling since 2017 with the support of MERIDA BIKES, who will continue to be an integral partner of the team, supplying race-winning bikes and continuous innovation.

bahraincyclingteam.com