Fausto Secures Key Partnerships With Events And Industry Heavy Hitters

April 15, 2025

Belgian Waffle Ride, Bovine Classic, Horton Collection and Chef Chris Cosentino!

ALBANY, Calif., April 15, 2025/ENDURANCE SPORTSWIRE/ – Fausto magazine is proud to announce four new partnerships for 2025 as they prepare for the first issue to land in mailboxes this June.

“We are proud to partner with the creative and unruly team at Belgian Waffle Ride and the pastoral and energy-filled Bovine Classic,” says Advertising Director, Adam Reek.

“We wanted to position Fausto with these events and support them as we build our brand in 2025,” says Reek. “Michael Marckx and Bryan Yates have created unforgettable events, and we want to sponsor them, ride them and share in the joy of these weekends.”

“The team behind Peloton magazine supported The Bovine Classic when we were just finding our hooves. We’re thrilled to see their return as Fausto magazine and eager to champion them as they set new standards for cycling journalism,” says Bryan Yates, Executive Producer and Hugger-in-Chief of The Bovine Classic.

Participants in both events will get special discount offers to Fausto magazine and the chance to have and to hold the first issue of Fausto magazine and a few other on-the-ground surprises!

Fausto is also partnering with the Horton Collection and celebrity chef and creator, Chris Cosentino.

“We’re thrilled to be part of Fausto! The team behind this launch is made up of passionate fans of racing in all its grit and glory, both past and present. We’re excited to help bring stories to life that go far beyond the results. Best of all, Fausto will be in print—not just pixels. There’s nothing like flipping through the pages of a real magazine, taking in bold images and rich storytelling the way it was meant to be experienced. Fausto is here to capture the untold narratives—fresh perspectives from the modern peloton and forgotten gems from cycling’s deep history with words and images from our own collection! We are proud to be part of this journey,” says Brett Horton.

Chef Chris Cosentino is also joining Fausto as the Culinary and Culture Editor providing unique insights into food, recipes, and the intersection of cycling food and adventure every issue.

“We are honored to have Chris help guide the culinary and culture aspect of Fausto with his positive energy, his love of storytelling and commitment to keeping things creative and inspiring,” says Tim Schamber, Creative Director.

Make sure to subscribe to get the first issue before April 25 to get issue 001 of Fausto and the Official Tour de France Guide.

For partnerships: adam@faustomagazine.com
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