Fausto Magazine Awarded Official Tour de France Guide in North America by ASO

April 3, 2025

The New Voice In Cycling Print Lands A Big One

ALBANY, Calif., (April 3, 2025) /ENDURANCE SPORTSWIRE/ – The Fausto magazine team is headed to Sea Otter next week with an extra skip in their step. The new brand was just awarded a three-year contract by Amaury Sports Organization (ASO) to be the exclusive magazine partner in the United States and Canada through 2028.

“This is huge for us and our brand,” says Advertising Director, Adam Reek. “We have such a great history with the Tour de France and working with ASO and we are thrilled to create this iconic print guide for our customers and brand partners.”

“Our relationship with Brad and his team originally started back in 2019, we loved what they were doing at the time with Peloton magazine and how they gave such a fresh prospective on the world of cycling to their audiences,” says James Poole/L’Equipe. “Six years on, we are collaborating again and are particularly excited to work with them at the start of their new media company launch. Print media continues to be such a wonderful medium to showcase and celebrate the beautiful sport of cycling combined with Fausto Partner’s ideas and creativity, we are very much looking forward to seeing what rolls off the printing press.”

The Fausto team is busy working on the May/June issue of Fausto and will create the Official Tour de France guide shortly after to arrive June 15th to customers.

“Expect to see a lot of Tour de France Femmes avec Zwift features and content, too” says EIC Brad Roe.

“It’s the Tour de France! The reason so many of us started riding bikes and fell in love with cycling. It’s a gift and an honor to create this issue for ASO once again,” says Creative Director Tim Schamber.

Fausto will offer single issue pre-sales of the Tour de France Guide beginning April 15th and subscribers who sign up prior to April 25th, will get both Issue #1 and the Tour de France Guide in 2025 as a part of their Fausto subscription!

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ABOUT FAUSTO: Fausto magazine is from the founders of Peloton magazine and under the umbrella of the independently owned Fausto Partners, LLC, a print-focused media brand and agency. The first print issue of Fausto magazine will arrive in June.