F2C Nutrition Welcomes Canadian Olympic Hopeful and 2019 Canadian Junior Triathlete of the Year Brock Hoel to Team F2C

October 20, 2020

2019 ITU Junior Canadian and Pan American Champion Set to Fuel with F2C Nutrition

Vancouver, B.C. October 20, 2020 – F2C Nutrition Inc. is happy to announce a partnership with Canadian Olympic hopeful and 2019 Canadian Junior Triathlete of the Year, Brock Hoel. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional partnership with one of ITU’s finest up and coming athletes. “F2C Nutrition partners with athletes who share our ideals, ethics and ambition and Brock checks all those boxes,” says F2C Nutrition president and CEO Greg Cowan “we are thrilled to be supporting him with the best nutrition.”

After dabbling in a variety of sports and activities as a child, Brock found his passion in Triathlon at the age of seven. Toeing the line at a local Kids of Steel race in Red Deer, Alberta, he felt the tenacity to win for the first time and he hasn’t looked back since. Rising up through the youth and junior ranks, Hoel moved to Kelowna to continue his training winning all his races in his final youth elite year.

Building on his competition experience both nationally and internationally in 2018 Brock was named to the Canadian Triathlon Team and has been a member for the last two seasons. At 19, Brock has a number of Championship titles under his belt including the 2019 ITU Junior Canadian and Pan American title. Setting his sights first on Tokyo in 2020 and now 2021, Brock has some big goals. “I always try to set goals that scare me,” he says. “If they don’t scare me, they’re not big enough.”

The all-time goals include being an Olympic gold medalist and an elite world champion. “I want to prove I belong with the best in the world,” he says. “I’ll definitely do everything I can to make that happen.”

“In a sport like Triathlon at the highest level, it’s the little things that make the biggest difference,” says Brock. “In the time I’ve been learning about F2C it has become clear to me that every detail is taken into account. I am so proud to be a part of the F2C family, and excited to work with them as I pursue my dreams.”

F2C is looking forward to supporting Brock’s nutritional needs with our robust product line up. He will be fueling and recovering with F2C Nutrition products while racing and training this year and setting his sights on the 2021 Olympics in Toyko, Japan.

About F2C Nutrition

F2C Nutrition Inc. is an athlete-focused, science-driven sports-nutrition company, supporting athletes by delivering premium quality, clean products. Superior nutritional products and nutrition education is key to an athlete’s performance and success. F2C Nutrition Inc. products undergo stringent testing and assures athletes that every batch of our product is tested for impurities, toxins and substances considered prohibited in sport by the World Anti-Doping Agency (WADA). Learn more about F2C Nutrition Inc. at F2CNutrition

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About Brock Hoel

Brock Hoel is a professional Triathlete from BC, Canada who went into the 2019 ITU World Junior championships in Lausanne ranked first in the world, after winning both the Junior Pan American Championships and the Junior National title earlier that season. Hoel left Switzerland with a 7th place finish, making him the fastest 18 year old in the world.

Based in Kelowna BC Canada, Hoel represents Valeo Health Clinic, Balance Point Racing, and F2C Nutrition. Hoel began competing in triathlon at the age of 7, and began training under his coach Luke Way in 2014. Hoel was added to the Canadian Junior National Development Team  in 2018 after his first World Championships in the Gold Coast.

To learn more about Brock follow him on Instagram @brock_hoel