F2C Nutrition Announces TransRockies Race Series Partnership

January 9, 2025

Athlete hydration and nutrition brand to be official supplier of premier race series - mountain biking, trail running and gravel cycling events.

January 9, 2025 /ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the TransRockies Race Series with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research for the next three years.

Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg Cowan, founder and CEO who has influenced and shaped the natural health food industry over the last 30 years.

Focusing on the athlete experience, F2C Nutrition will not only provide nutrition during the races but seminars leading up to the events. It is the perfect opportunity to learn about hydration, fuel and electrolytes and have all your race day nutrition questions answered.

On race day athletes will see Glyco-Durance the premium race fuel and hydration at all aid/feed stations to fuel the racers. Crossing the finish line athletes can stop at the F2C Recovery Zone to jump start their rehydration and recovery with hydration, proteins and beverages in both whey and vegan options.

Greg Cowan, F2C Nutrition CEO said, “As an endurance nutrition company we are vested in ensuring that the athletes receive a world class nutrition experience. We have provided nutrition at World Championship events in multiple disciplines around the world and we are excited to partner with the TransRockies Race Series who share our athlete focused values pledging support from registration to the finish line and beyond”.

TransRockies President Aaron McConnell states, “We’re excited to partner with F2C Nutrition to provide world-class support for our athletes. Their focus on quality and performance aligns perfectly with our mission to deliver exceptional experiences, ensuring participants are fueled for success from start to finish.”

About F2C Nutrition Inc.

F2C Nutrition is an athlete-focused, science-driven sports-nutrition company. Supporting athletes by delivering clean, premium quality products, F2C Nutrition believes superior nutritional products and nutrition education is key to an athlete’s performance and success. F2C Nutrition products undergo stringent testing and assures athletes that every batch of our product is tested for impurities, toxins and substances considered prohibited in sport by the World Anti-Doping Agency (WADA). Learn more about F2C Nutrition Inc. at F2CNutrition

About The TransRockies Race Series

The TransRockies Race Series is a leading organizer of endurance events across North America, showcasing over 20 years of expertise in mountain biking, trail running, gravel cycling, and road cycling. Their portfolio features iconic events such as the TransRockies Run, Singletrack 6, and Gran Fondo Badlands, set in breathtaking locations across Alberta, British Columbia, Colorado, and Utah. Each event offers participants a unique blend of challenge, community, and adventure, delivering unforgettable experiences in some of the most stunning landscapes on the continent. Learn more about TransRockies Race series here