EXEC: Saucony and Merrell Grow 57 Percent in China in 2024; Saucony Hits Benchmark

March 18, 2025

Xtep International Holdings, Ltd. (Group), the owner of the Xtep brand globally and the Saucony and Merrell brands in the Greater China market, reported in its 2024 Annual Report that revenue of the Group’s continuing operations increased by 6.5 percent to RMB13.6 billion in 2024, compared to RMB12.7 billion in 2023.

Revenue of the core Xtep brand increased 3.2 percent year-over-year (y/y) to RMB12.3 billion. Revenue of the Saucony and Merrell combined business (Professional Sports) segment saw year-over-year growth of 57.2 percent to RMB1.25 billion, compared to RMB795.5 million in 2023. SGB