European private equity firm acquires Stromer

May 24, 2021

Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals. Stromer was founded in 2009. It merged with BMC in 2011 and then with new investment it separated from BMC in 2016. Bicycle Retailer