ElliptiGO Announces Bryce Whiting as New Chief Executive Officer

March 28, 2025

SOLANA BEACH, Calif. (March 27 , 2025) /ENDURANCE SPORTSWIRE/ — ElliptiGO^®, the pioneer in stand-up and elliptical cycling, announced the appointment of Bryce Whiting as its new Chief Executive Officer, effective immediately. Whiting, a long-time leader within the company, succeeds Bryan Pate, outgoing CEO and co-founder of ElliptiGO.

Whiting has been deeply involved with ElliptiGO since its beginning, initially as a prototype tester and consultant before officially joining the company as one of its first full-time employees in 2009. Over the years, he has led sales and marketing efforts and has been instrumental in navigating the company through growth and industry shifts. As CEO, Whiting will usher in “ElliptiGO 2.0,” a new era of innovation and expansion for the brand.

“I’m incredibly grateful to Bryan Pate for his trust and leadership, and I’m excited to step into this role. ElliptiGO has an amazing team, a fanatical customer base and a life-changing product,” said Bryce Whiting. “My focus is to build on that foundation by driving innovation, expanding our reach, and bringing the benefits of stand-up and elliptical cycling to even more people.”

With Whiting at the helm, ElliptiGO looks forward to welcoming new riders into its enthusiastic community by offering low-impact, highly effective workout solutions that cater to a diverse range of people, from novice exercisers to competitive athletes.

“Leading ElliptiGO from an idea to a thriving company with more than 40,000 bikes on the road today has been the privilege of my lifetime,” said Bryan Pate. “To be able to hand it over to someone as talented and capable as Bryce Whiting is truly the pinnacle of that experience. With Bryce at the helm, I have never been more optimistic about the future of ElliptiGO.”

Pate will continue to be involved with ElliptiGO in his role as CEO of PT Motion Works, the parent company of ElliptiGO and GIBBON North America.

About ElliptiGO

Founded in 2005, ElliptiGO^® revolutionized the fitness industry by introducing the world’s first elliptical and stand-up bicycles. Designed to provide a low-impact, highly effective workout, ElliptiGO bikes have helped tens of thousands of people achieve their fitness goals. With a mission to inspire active lifestyles, ElliptiGO continues to innovate and expand its community of dedicated riders worldwide.

For more information, visit www.elliptigo.com or follow ElliptiGO on Facebook and Instagram.