Elite Cycling Releases The JET Water Bottle

April 22, 2020

A new biodegradable model to lessen environmental impact.

FONTANIVA, ITALY, April 22, 2020 — Elite Cycling (long-time makers of the World’s lightest cycling water bottles) proudly releases the JET — a new water bottle made of biodegradable plastic material, that maintains the impeccable performance Elite is known for.

BIODEGRADABLE MATERIAL

The JET is manufactured with an innovative plastic material treated with a special additive, making it possible to lower the time it takes for the bottle to decompose when entering the regular industrial composting cycles. Thanks to this additive, the microorganisms responsible for the biodegradation of materials attack the polymeric chain of the plastic, thus significantly reducing the time it takes for the bottle to degrade (3 months – 5 years). This is something that regular plastic products can’t do (general estimation is 100 – 1000 years for decomposition).

MAX PERFORMANCE

The JET includes the innovative Elite cap also included in the FLY bottle, which is characterized by an ergonomic design and made in multi-materials. The soft, odorless and tasteless push-pull nozzle ensures abundant and easy liquid flow, which is key for competitive purposes; as it’s very easy to open and close in the midst of a race. The cap is quick to unscrew (ideal for easier cleaning and/or refills) and has a snap-fit safety opening to dampen any accidental collision should it come into contact with wheels.

ERGONOMIC DESIGN

The JET’s structure is distinguished by a new sophisticated sporty design, with the innovative cap with push-pull nozzle in thermoplastic rubber and a bottle body contoured with a smaller diameter. Therefore handling it is easier under any circumstance; removing it from the bottle cage is also quicker, and undoubtedly more stable. The standard 74 mm diameter of the JET ensures it can be used with all the commercially available bottle cages.

ODORLESS / TASTELESS / SAFE

The rubber valve of the bottle boasts an innovative odorless technology, designed to effectively prevent any smell or altered taste of the bottle and the liquid inside.  Elite has always been synonymous with research and cutting-edge materials used to manufacture its products, therefore the JET contains no substances that are hazardous to human health. All components of the thermal JET bottle are certified to ensure their compliance with all the more restrictive EC and FDA regulations concerning products that come into contact with foodstuffs. All bottle components are made with safe material and free from toxic substances such as bisphenol-A (BPA FREE).

VARIATIONS

Available in three sizes (550, 750 and 950 ml) and 4 colors, the JET combines the best in quality and performance (such as lightness, abundant liquid flow and tasteless nozzle), all the while integrating the use of biodegradable plastic material to lessen the environmental impact of the bottle.

More information about the JET and Elite’s entire product line can be found at www.elite-it.com.

Press contact: Katie Macarelli / Thorpe Marketing – katie@thorpemarketing.com

Sales contact: Todson USA / info@todson.com

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About Elite

Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years. This self-financed, award-winning brand manufactures locally in Italy; specializing in R&D, production and marketing of home trainers, bottles and bottle cages.  They’ve been providing equipment to the world’s professional cycling teams since 1979, allowing them to be on the cutting edge of the cycling world’s needs and wants.

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